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April 3, 2008
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High Rollers: PBA Tour HHs Up On ESPN

The PBA Tour on ESPN this season averaged 745,000 HHs, up 5.0% from last year's telecasts, and up 6.7% from the '05-06 season. Coverage area Nielsen ratings, however, were flat over the same time frame. The Motel 6 Dick Weber Open once again proved to be the most-watched event on the Tour, averaging 1.3 million HHs, which was up 7.5% from last year's event. The following presents average PBA Tour ratings for the '07-08 season on ESPN, compared to prior seasons, as well as a breakdown for all tournaments this season on the net (THE DAILY).

SEASON
TELECASTS
AVERAGE RATING
AVERAGE HHs
'07-08
21
0.8
745,000
'06-07
21
0.8
709,834
'05-06
20
0.8
698,472
'04-05
20
0.9
816,961
'07-08 PBA TOUR ON ESPN
DATE
TOURNAMENT
LOCATION
COV. RAT.
HHs (000)
10/21
Dydo Japan Cup 2007*
Tokyo, Japan
0.5
514
10/28
USBC Masters
Wauwatosa, WI
0.6
549
11/4
Motor City Classic
Taylor, MI
0.8
741
11/11 Etonic Championship Cheektowaga, NY
0.6
567
11/18 Lake County Indiana Classic Merrillville, IN
0.6
571
11/25 CLR Windy City Classic Vernon Hills, IL
0.7
706
12/2 Great Lakes Classic Wyoming, MI
0.6
612
12/9 Lumber Liquidators Championship Baltimore, MD
0.5
489
12/16 Spartanburg Classic Spartanburg, SC
0.7
664
1/6 ConstructionJobs.com Championship Reno, NV
0.6
618
1/13 Lumber Liquidators Earl Anthony
Medford Classic
Medford, OR
0.7
720
1/20 Motel 6 Dick Weber Open Fountain Valley, CA
1.4
1,344
1/27 H&R Block Tournament of Champions Las Vegas, NV
1.0
967
2/3 PBA Exempt Doubles Classic Las Vegas, NV
0.9
882
2/10 Bayer Classic El Paso, TX
0.9
852
2/17 Pepsi Championship Omaha, NE
1.0
977
2/24 Denny's World Championship Indianapolis, IN
0.8
766
3/2 Don Johnson Buckeye State Classic Columbus, OH
0.9
857
3/9 Go RVing Classic Norwich, CT
0.8
802
3/23 GEICO Classic West Babylon, NY
0.9
825
3/30 Denny’s U.S. Open North Brunswick, NJ
0.8
725


NOTE: * = tape-delayed.


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