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TEAM
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'08 SLOGAN
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CREATIVE
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D'Backs
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None
|
The Lavidge Company and in-house
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"Moments" theme looks to provoke nostalgic feelings about the game
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Braves
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Welcome To The Bigs
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Blue Sky
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Implies the Braves are the premier pro sports team locally and regionally
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| Orioles |
This Is Birdland |
in-house |
| Focuses on how fans constantly have the team on their mind |
| Red Sox |
None |
in-house |
| Efforts highlight team history, "Red Sox Nation" of fans, and Fenway Park as "America's most beloved ballpark" |
| Cubs |
None |
in-house |
| Campaign focuses on the int'l make-up of this year’s team |
| White Sox |
Show The Passion. Show The Swagger. |
Energy BBDO |
| Focuses on fans' passion, direct connection with players, manager |
| Reds |
C You There |
in-house |
| Centers around players saying, "See you there" at Great American Ball Park |
| Indians |
The Tribe is ___. Are You In The Tribe? |
Brokaw and in-house |
| Front end of slogan will rotate throughout season with different descriptors. Brokaw is not agency of record |
| Rockies |
None |
in-house |
| Team continues its campaign using "R" in various words and phrases, plus multi-year branding message "Relentless Drive" |
| Tigers |
Who's Your Tiger? |
SMZ |
| Slogan's fourth year; seeks to create awareness of individual players by linking them to Michigan landmarks |
| Marlins |
You Gotta Be Here |
in-house |
| Features players going into community asking fans, "Where were you last night?" |
| Astros |
None |
N/A |
| Royals |
New. Blue. Tradition. |
in-house |
| Touts return of powder blue as uniform color |
| Angels |
What A Game |
in-house |
| Slogan's second year; capital "A" references "A" on uniform hats |
| Dodgers |
When Did You Fall In Love With Baseball? |
in-house |
| Celebration of 50th anniversary, seeks to connect with fans of recent and older history |
| Brewers |
None |
N/A |
| Twins |
This Is Twins Territory |
Periscope |
| Slogan being used for fourth consecutive year; stresses regional pride in team |
| Mets |
None |
N/A |
| Yankees |
The Final Season |
in-house |
| Celebrates last season in old Yankee Stadium; print materials feature photograph of venue |
| A's |
100% Baseball |
Eleven, Inc. |
| Details unique aspects of team history; includes onehundredpercentbaseball.com Web site |
| Phillies |
None |
bubble |
| Several phrases under "Go" theme -- "Go Go Go," "Go For It," "It’s Go Time" -- meant to convey energy, confidence |
| Pirates |
None |
in-house |
| Promotions will incorporate the fan rally cry "Let's Go Bucs" into creative |
| Padres |
Padres Baseball |
Hoodoo |
| Stresses link between fans and organization; nine TV spots featuring players |
| Giants |
All Out. All Season. |
Swirl |
| Recognizes 50th anniversary of the team coming to S.F., stresses effort and gamesmanship of current roster |
| Mariners |
The Mojo's Risin' |
in-house and Copacino + Fujikado |
| References team's "Mojo" nickname used in several previous campaigns |
| Cardinals |
Play Like A Cardinal |
Waylon |
| Print, radio and TV components |
| Rays |
We Are One Team |
Pyper Paul + Kennedy |
| Tries to inspire regional unification around team |
| Rangers |
You could use some baseball. |
Door Number 3 |
| Multimedia campaign uses humor, sentimental value of ballpark experience |
| Blue Jays |
It’s Always Game Time |
Publicis |
| Stresses team's competitiveness, intensity |
| Nationals |
Welcome Home |
in-house and White & Partners |
| Emphasizes move into new ballpark |
