SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More

Thursday
March 27, 2008
Print This Issue

Sony Ericsson Marketing Chief Dutta To Resign From Company

Dutta To Step Down As Sony Ericsson's
Marketing Chief At Month's End

Sony Ericsson Corporate VP & Head of Global Marketing Dee Dutta at the end of March will resign after six years with the company, according to Mike Beirne of BRANDWEEK. Dutta's departure was disclosed on the eve of the first match of the '08 Sony Ericsson Open in Miami, an event whose sponsorship Dutta was "instrumental in brokering." Dutta did "not specify reasons for his departure." Dutta said in a statement, "I am very proud of the achievements that my team and I have made in growing the brand and look forward to the next challenge in my career." During Dutta's tenure, Sony Ericsson became the title sponsor of the WTA Tour, and that affiliation was "parlayed into the Sony Ericsson Open," the annual 12-day event that hosts players from both the WTA and ATP Tours. Dutta's replacement has not been named (BRANDWEEK.com, 3/26).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company

Related Stories By Sport

Octagon Moves WTA Event To San Diego
September 3, 2009 : SportsBusiness Daily

Is Wozniacki Next Big Thing On WTA Tour?
August 26, 2009 : SportsBusiness Daily

Proposed Rogers Cup Changes Debated
August 20, 2009 : SportsBusiness Daily

Rogers Cup Format Changes Considered
August 19, 2009 : SportsBusiness Daily

New WTA Tour Boss Allaster Profiled
August 18, 2009 : SportsBusiness Daily

U.K. Panel: Major TV Events Should Be Free
November 16, 2009 : SportsBusiness Daily

Agassi Holds Nothing Back In "Open"
November 12, 2009 : SportsBusiness Daily

Pilot Pen Won't Renew Tennis Sponsorship
November 11, 2009 : SportsBusiness Daily

Murray Signs Five-Year Deal With adidas
November 4, 2009 : SportsBusiness Daily

Judge: Issues Close In Appeal Of ATP Case
November 3, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION

Go To The Back of the Book

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.