San Antonio Enacts "Clean Zone" For Sponsors Ahead Of Final Four
San Antonio has designated several blocks near the Alamodome as a "Clean Zone" to keep "T-shirt hawkers from jamming up crowded sidewalks and to keep uninvited advertisers out of the fan-rich arena area" during the NCAA Division I men's Final Four, according to William Pack of the SAN ANTONIO EXPRESS-NEWS. San Antonio Local Organizing Committee Associate Exec Dir Elena Stout, whose organization is sponsoring the Final Four, said, "The Clean Zone has to do mainly with where merchandise is sold. We want it off the public right of way as much as we can." Pack notes NCAA sponsors "pay heavily for the right to have their names associated with the spectacle, and they don't want other advertisers to dilute the marketing opportunity." The Clean Zone ordinance states that "temporary signs or promotional activities ... are prohibited without the local organizing committee's endorsement and a Clean Zone license from the city." Violators of the ordinance "can have their merchandise impounded and can be prosecuted for a misdemeanor offense carrying fines of up to $2,000." Promotional activities by sponsor companies will be allowed inside the Clean Zone, "as long as they don't jam up streets and sidewalks." But Pack notes sponsors "probably will focus their promotions in the area of the Big Dance, a four-day street fair." San Antonio Police Lt. Mike Gorham said that the ordinance "appears to be serving its purpose because few roaming merchandise vendors have popped up during past NCAA events" (SAN ANTONIO EXPRESS-NEWS, 3/26).
|
Related Stories By Company
|
Related Stories By Sport
|
NCAA HQs Will Receive $35M Expansion
November 2, 2009 :
SportsBusiness Daily
Presidents: Coaches' Salaries Excessive
October 27, 2009 :
SportsBusiness Daily
Tough Year For NCAA Merchandise
October 15, 2009 :
SportsBusiness Daily
Cotton Bowl To Host Dallas Football Classic
October 14, 2009 :
SportsBusiness Daily
Frozen Four Capacity 36,000 At Ford Field
October 9, 2009 :
SportsBusiness Daily
|
UCF-Adidas Spat May Head To Court
November 6, 2009 :
SportsBusiness Daily
WAC Hires PR Firm To Help Boise State
November 5, 2009 :
SportsBusiness Daily
ESPN Interested In March Madness Rights
November 5, 2009 :
SportsBusiness Daily
Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 :
SportsBusiness Daily
NCAA HQs Will Receive $35M Expansion
November 2, 2009 :
SportsBusiness Daily
|
|
