Cleared For Take-Off: American Airlines Agrees To Deal With MLS
American Airlines has signed a multi-year, seven-figure deal with MLS, the airline's "first [deal] with any sports league," according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The agreement also marks MLS' first deal with an airline. American will have the national rights to MLS and the new Superliga tournament, including "intellectual property rights, field-board signage, and print and online advertising." The airline plans to support the deal with TV, online and in-stadium advertising. Weber-Shandwick, Zubi, Momentum and McCann-Erickson's TM all worked together on creating the airline's campaign for the '08 season. Opportunities also exist for American to "promote MLS in what amounts to a promotional swap by showcasing league content in the airline's in-flight magazines and videos." American joins a "growing list of companies, including Anheuser-Busch and NAPA, to affiliate itself" with both MLS and Superliga "in order to reach Hispanic consumers" (SPORTSBUSINESS JOURNAL, 3/24 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Sportsmark, SUM Reach WC Hospitality Deal
November 6, 2009 :
SportsBusiness Daily
FSC Seeing Audience, Sponsorship Increases
November 3, 2009 :
SportsBusiness Daily
MLS Earns B+ In Racial & Gender Report
October 29, 2009 :
SportsBusiness Daily
MLS Viewership Up On ESPN2 In '09
October 28, 2009 :
SportsBusiness Daily
MLS Brings Web Sites In-House
October 6, 2009 :
SportsBusiness Daily
|
One-On-One With Sounders' Drew Carey
November 6, 2009 :
SportsBusiness Daily
Chelsea May Sell Stadium Naming Rights
November 6, 2009 :
SportsBusiness Daily
Sportsmark, SUM Reach WC Hospitality Deal
November 6, 2009 :
SportsBusiness Daily
Liverpool Signs Deal With 188BET
November 4, 2009 :
SportsBusiness Daily
Soccer Franchise Notes
November 4, 2009 :
SportsBusiness Daily
|
|
