Serving It Up: adidas Debuts New Arenas Hibachi Shoe At Benihana
 |
adidas Unveils Arenas' Hibachi
Shoe At Benihana In N.Y. |
adidas yesterday at a N.Y.-area Benihana restaurant unveiled the latest signature shoe from Wizards G Gilbert Arenas called the Hibachi, according to Darren Rovell of CNBC. The name is from a nickname Arenas “actually gave himself when he caught fire during a game two years ago.” Rovell: “The shoes, which are red and black and have the word ‘Hibachi’ written on them, actually also have the word ‘Benihana’ written in the back and the company’s logo inside the shoe." The shoes, which are limited to 1,000 pairs and cost $110 each, will be available on adidas' official Web site on Friday and at the company's flagship retail stores on Sunday. The company is utilizing "grassroots marketing of these shoes," including having Arenas film an online spot for adidas' Arenas-themed Web site GilTV.com. Meanwhile, the shoe is a “good promotion for Benihana,” as the chain is “not paying to be on this shoe” (“Squawk Box,” CNBC, 3/25).
|
Related Stories By Company
|
Related Stories By Sport
|
Nike Has 52 Teams In Women's Tourney
March 19, 2010 :
SportsBusiness Daily
Nike Worn By 53 Teams In Men's Tournament
March 18, 2010 :
SportsBusiness Daily
adidas, Nike Launch World Cup Campaigns
February 26, 2010 :
SportsBusiness Daily
adidas Set To Introduce New TS Supernatural
February 5, 2010 :
SportsBusiness Daily
Nike Makes Variations Of LeBron Shoes
January 22, 2010 :
SportsBusiness Daily
|
Favorite College Basketball Teams
March 19, 2010 :
SportsBusiness Daily
What's Greg Miller Up To This Weekend?
March 19, 2010 :
SportsBusiness Daily
Jordan Commits To Bobcats, Charlotte
March 19, 2010 :
SportsBusiness Daily
Capital One Launches New Viral Campaign
March 19, 2010 :
SportsBusiness Daily
CBS Ad Spending For Men's BBall Tourney
March 17, 2010 :
SportsBusiness Daily
|
|