Marketplace Round-Up
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Mariners Launch Its Most Concerted
Marketing Effort In Portland |
The Mariners Wednesday launched their "most concerted marketing effort ever" in Portland. The club will run radio and TV ads in the market and has "created a special web page geared to Portland residents." The team also is unveiling two billboards in downtown Portland, one of which features CF Ichiro Suzuki and the tagline, "Mojo. Just 175 Miles North" (OREGONLIVE.com, 3/18). The billboard message ties into the team's "The Mojo's Risin'" marketing slogan (THE DAILY).
KICKBACK: The MLS Rapids have introduced the "Rapids Kickback Card" rewards program, which awards fans prizes every time they spend money at Dick's Sporting Goods Park concessions, the box office and the team's store Altitude Authentics. Cardholders can use their card for discounts at Altitude Authentics and at express entrances at the stadium gates and at certain concession stands, as well as increase their point totals for other rewards (Rapids).
NOTES: Golf Channel’s Brian Hewitt reported golfer Ian Poulter and his Ian Poulter Design will “unveil its spring/summer line during Masters week and what you see Poulter wearing will be available in the stores throughout the U.K.” (“Golf Central,” Golf Channel, 3/19)....PGA Tour golfer Tom Lehman has signed on as a spokesperson for the Triple Threat Challenge in an effort to "educate people about heart disease and cholesterol" (BOSTON GLOBE, 3/20).
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