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March 19, 2008
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ESPN Averages 1.2 Million Viewers For Conference Tourney Games

ESPN and ESPN2 aired 49 NCAA Division I men's conference basketball tournament games this year, down from 54 games last year. ESPN averaged 983,000 HHs for its 22 games, up 4.8% from 938,000 last year.  The highest-rated conference tournament game was last Sunday's Big 12 Championship featuring Kansas-Texas. The game averaged 2.7 million viewers. The following presents a breakdown of conference tournament games aired on ESPN and ESPN2 for this season (THE DAILY).

AVERAGE RATINGS FOR CONFERENCE TOURNAMENT GAMES
NET
GMS
U.S RATING
COV. RATING
HHs (000)
VIEWERS (000)
ESPN
22
0.9
1.0
983
1,215
ESPN2
28
0.3
0.3
319
401
TOP-RATED CONFERENCE TOURNAMENT GAMES
RK
DATE
GAME
U.S. RAT
COV. RAT.
HHs (000)
VIEWERS (000
1
3/16
Kansas-Texas
1.8
2.1
1,983
2,665
2
3/15
Pittsburgh-Georgetown
1.7
1.9
1,871
2,421
3
3/16
North Carolina-Clemson
1.6
1.8
1,767
2,327
4
3/15
Clemson-Duke
1.2
1.4
1,325
1,786
5
3/13
Pittsburgh-Louisville
1.0
1.2
1,175
1,558
TOP-RATED CONFERENCE TOURNAMENT FINAL GAMES
IN NON "BCS" CONFERENCES
RK
DATE
GAME
U.S. RAT
COV. RAT.
HHs (000)
VIEWERS (000
1
3/10
San Diego-Gonzaga
0.9
1.0
963
1157
2
3/15
Temple-St. Joseph's
0.7
0.8
762
910
3
3/10
George Mason-
William & Mary
0.6
0.6
621
705
4
3/11
Butler-Cleveland State
0.5
0.6
574
680
5
3/15
Boise State-
New Mexico State
0.4
0.4
432
598
CONFERENCE TOURNAMENT GAMES:
AVERAGE RATINGS FOR ESPN/ESPN2 BY DATE
DATE
DAY
GMS
HHs (000)
VIEWERS (000)
3/8
Sat.
3
323
389
3/9
Sun.
2
276
328
3/10
Mon.
4
485
577
3/11
Tues.
3
433
502
3/12
Wed.
6
571
641
3/13
Thurs.
9
613
752
3/14
Fri.
9
574
715
3/15
Sat.
10
752
962
3/16
Sun.
4
1,106
1,485
ACC TOURNAMENT VS. BIG EAST TOURNAMENT
AVERAGES ON ESPN/ESPN2
CONFERENCE
GMS
HHs (000)
VIEWERS (000)
Big East
11
949
1,161
ACC
8
805
1,042
NOTE: All Big East games were on ESPN. Five ACC games were on ESPN2, while all ACC games on ESPN/ESPN2 were blacked out in the local markets.

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