Market Watch: Louisville Tops MMs for NCAA Selection Show
Louisville, with an 18.1/30 Nielsen rating, once again topped all metered markets for Sunday's NCAA Men's Basketball Selection Show on CBS. Meanwhile, San Diego led all markets in gains from last year, up 156.3% after the Univ. of San Diego won the WCC tournament. In the L.A. market, which saw UCLA, USC and Cal State-Fullerton receive tournament bids, ratings for the selection show were up 100%. Columbus ranked as the third highest-rated MM with a 10.2/18, but saw a 35.4% drop from last year, when Ohio State won the Big Ten title. The following presents metered-market ratings for the '08 NCAA Men's Basketball Selection Show on CBS, with comparisons to last year (THE DAILY).
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METERED MARKETS FOR '08 NCAA MEN'S BASKETBALL
SELECTION SHOW ON CBS
|
|
RK
|
MARKET (SIZE)
|
'08 RAT/SH
|
'07 RAT/ SH
|
% +/-
|
|
1
|
Louisville (48)
|
18.1/30
|
17.9/31
|
1.1%
|
|
2
|
Indianapolis (26)
|
13.8/21
|
10.2/18
|
35.3%
|
|
3
|
Columbus, OH (32) |
10.2/18
|
15.8/27
|
-35.4%
|
|
4
|
Memphis (47) |
10.1/17
|
10.1/17
|
0.0%
|
|
5t
|
Cincinnati (33) |
9.7/19
|
10.4/21
|
-6.7%
|
|
5t
|
Raleigh-Durham (28) |
9.7/16
|
11.6/21
|
-16.4%
|
|
7
|
Greensboro-High Point-Winston-Salem (46) |
9.4/17
|
9.7/17
|
-3.1%
|
|
8t
|
Dayton (62) |
9.3/17
|
10.0/18
|
-7.0%
|
|
8t
|
Nashville (30) |
9.3/16
|
6.8/12
|
36.8%
|
|
10
|
Charlotte (25) |
8.9/16
|
8.6/16
|
3.5%
|
|
11
|
Milwaukee (34) |
8.6/17
|
9.5/18
|
-9.5%
|
|
12
|
Pittsburgh (22) |
8.2/14
|
5.0/9
|
64.0%
|
|
13
|
Minneapolis-St. Paul (15) |
6.9/14
|
5.0/11
|
38.0%
|
|
14t
|
Hartford & New Haven (29) |
6.5/12
|
5.0/9
|
30.0%
|
|
14t
|
Kansas City (31) |
6.5/12
|
8.8/16
|
-26.1%
|
|
16
|
Richmond-Petersburg (59) |
6.4/11
|
5.2/9
|
23.1%
|
|
17
|
Knoxville (58) |
6.1/10
|
7.9/13
|
-22.8%
|
|
18
|
Oklahoma City (45) |
6.0/10
|
5.4/9
|
11.1%
|
|
19
|
Ft. Myers-Naples (63) |
5.9/10
|
5.1/10
|
15.7%
|
|
20
|
Greenville-Spartanburg-Asheville-Anderson (36) |
5.3/9
|
4.1/7
|
29.3%
|
|
21
|
St. Louis (21) |
5.1/9
|
6.7/11
|
-23.9%
|
|
22t
|
Las Vegas (43) |
5.0/10
|
4.6/9
|
8.7%
|
|
22t
|
Washington, DC (9) |
5.0/10
|
4.7/9
|
6.4%
|
|
24
|
Buffalo (50) |
4.9/8
|
4.5/8
|
8.9%
|
|
25
|
Philadelphia (4) |
4.4/8
|
4.0/7
|
10.0%
|
|
26
|
Portland, OR (23) |
4.2/11
|
3.7/11
|
13.5%
|
|
27t
|
Albuquerque-Santa Fe (44) |
4.1/8
|
2.2/4
|
86.4%
|
|
27t
|
San Diego (27) |
4.1/10
|
1.6/4
|
156.3%
|
|
29t
|
Phoenix (12) |
4.0/8
|
4.3/9
|
-7.0%
|
|
29t
|
Salt Lake City (35) |
4.0/10
|
5.7/15
|
-29.8%
|
|
31
|
Cleveland-Akron (17) |
3.9/7
|
5.8/10
|
-32.8%
|
|
32t
|
Birmingham (40) |
3.8/7
|
4.9/9
|
-22.4%
|
|
32t
|
Tulsa (60) |
3.8/7
|
4.6/7
|
-17.4%
|
|
34t
|
Atlanta (8) |
3.5/7
|
5.6/11
|
-37.5%
|
|
34t
|
New Orleans* (53) |
3.5/6
|
n/a
|
n/a
|
|
34t
|
Norfolk-Portsmouth-Newport News (42) |
3.5/6
|
6.1/11
|
-42.6%
|
|
37t
|
Austin (51) |
3.4/6
|
3.1/6
|
9.7%
|
|
37t
|
Denver (18) |
3.4/7
|
3.1/7
|
9.7%
|
|
37t
|
Jacksonville (49) |
3.4/6
|
6.1/10
|
-44.3%
|
|
40t
|
Los Angeles (2) |
3.2/8
|
1.6/4
|
100.0%
|
|
40t
|
Providence-New Bedford (52) |
3.2/6
|
1.9/3
|
68.4%
|
|
42
|
Baltimore (24) |
3.1/6
|
3.9/7
|
-20.5%
|
|
43
|
New York (1) |
3.0/6
|
3.5/7
|
-14.3%
|
|
44t
|
Chicago (3) |
2.9/6
|
4.3/10
|
-32.6%
|
|
44t
|
Seattle-Tacoma (14) |
2.9/8
|
3.7/9
|
-21.6%
|
|
46
|
Dallas-Ft. Worth (5) |
2.8/6
|
2.9/6
|
-3.4%
|
|
47
|
Tampa-St. Petersburg (13) |
2.7/5
|
4.1/7
|
-34.1%
|
|
48
|
Miami-Ft. Lauderdale (16) |
2.5/4
|
2.1/4
|
19.0%
|
|
49t
|
Detroit (11) |
2.4/5
|
4.3/8
|
-44.2%
|
|
49t
|
Houston (10) |
2.4/5
|
2.7/6
|
-11.1%
|
|
49t
|
San Antonio (37) |
2.4/5
|
2.3/4
|
4.3%
|
|
52
|
Orlando-Daytona Beach-Melbourne (19) |
2.2/4
|
4.8/9
|
-54.2%
|
|
53
|
Boston (7) |
1.9/3
|
4.7/9
|
-59.6%
|
|
54
|
West Palm Beach-Ft. Pierce (38) |
1.3/2
|
3.6/6
|
-63.9%
|
|
55
|
San Francisco-Oakland-San Jose (6) |
1.2/4
|
1.6/6
|
-25.0%
|
|
56
|
Sacramento-Stockton-Modesto (20) |
1.1/3
|
2.6/7
|
-57.7%
|
NOTE: * = New Orleans was still not getting Nielsen ratings at this time last year due to Hurricane Katrina.
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