SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Friday
March 14, 2008
Print This Issue


 
MOST VIEWED STORIES
  1. Disney World Complex Gets ESPN Rebranding
  2. World Series Ratings Up 39% Over '08
  3. Izod Deal Important For IndyCar Series
  4. '09-10 NBA Fan Cost Index
  5. Yankees Win Prompts Tributes To The Boss
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Fox Launching Apparel Line Featuring Gopher Cam Star "Digger"

 
Fox Sports President Ed Goren Thursday at the IMG World Congress of Sports sang the praises of the "Gopher Cam" used during the net's NASCAR coverage, mentioning that the net was preparing to sell merchandise around it. Fox Sports Enterprises, in conjunction with Chase Authentics, has designed a T-shirt featuring "Digger," the cartoon gopher. The white T-shirt will be available for sale at trackside merchandise stands for the rest of the NASCAR season, beginning this weekend at Bristol Motor Speedway, and also on multiple Web sites including FoxSports.com and GoRacing.com. Additional Digger apparel and novelty items, including baseball caps and plush toys, are expected to join the line in the near future (THE DAILY).

TV PLUG: Yates Racing, which is searching for a sponsor for its No. 28 Ford driven by Travis Kvapil, during Sunday's NASCAR Sprint Cup Food City 500 at Bristol Motor Speedway will outfit the car with the phrase "11 million" on its hood. The figure represents the average number of TV viewers for the past three Cup races on Fox, not including the 33.5 million viewers of the Daytona 500. Yates also has a Web site "dedicated to finding sponsors for its two-car Sprint Cup team" (SCENEDAILY.com, 3/13).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
World Series Ratings Up 39% Over '08
November 6, 2009 : SportsBusiness Daily

Fox' World Series Clincher Up 40%
November 5, 2009 : SportsBusiness Daily

World Series Game Five Up 10% On Fox
November 4, 2009 : SportsBusiness Daily

WS Game Five Gives Fox 12.8 Overnight
November 3, 2009 : SportsBusiness Daily

Vikes-Pack Most-Viewed Fox Game Since '95
November 3, 2009 : SportsBusiness Daily

Izod Deal Important For IndyCar Series
November 6, 2009 : SportsBusiness Daily

Gossage: Danica Needs To Promote Sport
November 6, 2009 : SportsBusiness Daily

Off-Track Activation Key To Izod-IndyCar Deal
November 5, 2009 : SportsBusiness Daily

Danica Reportedly Near JR Motorsports Deal
November 5, 2009 : SportsBusiness Daily

Ferrari Blames FIA For Toyota's Departure
November 5, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.