SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More

Thursday
March 13, 2008
Print This Issue

Steve & Barry's, Watson Pushing Discount Golf Line

Steve & Barry's Pushing Bubbagolf Line

Steve & Barry's partnered with PGA Tour golfer Bubba Watson last year to launch "Bubbagolf," a line of "inexpensive golf apparel," according to Adam Schupak of GOLFWEEK. Watson's line features 30 items including golf shirts and caps. Others have "tried and failed to launch" low-cost golf apparel, but "few have had at their disposal the reach of Steve & Barry's," which has 237 stores across 37 states. Steve & Barry's picked Watson to represent the line "because he grew up in a family of modest means," and Watson "can relate to the struggles many face in trying to dress their families on limited budgets." Watson: "Golfers shouldn't have to worry about the cost of buying clothes that look right for the course." Steve & Barry's Chief Partnership Officer Howard Schacter: "This is really for the weekend golfers. Guys at their municipal course wearing a T-shirt, shorts, hopefully golf shoes, but maybe even sneakers." Steve & Barry's this year plans on adding 70 new retail facilities, and Sporting Goods Intelligence projects the retailer "will pass Sports Authority this year and become the second-largest sporting goods retail chain, behind only Dick's Sporting Goods in terms of physical size" (GOLFWEEK, 3/15 issue).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company

Related Stories By Sport

Legends Tour Trying To Spread Word Of League
November 20, 2009 : SportsBusiness Daily

Wegmans Sponsoring '10 LPGA Championship
November 19, 2009 : SportsBusiness Daily

Quail Hollow Named PGA Tour Best Event
November 19, 2009 : SportsBusiness Daily

LPGA Looks To Brighter Days Ahead
November 18, 2009 : SportsBusiness Daily

Michelle Wie's First Win Lifts LPGA
November 17, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION

Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.