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Wednesday
March 12, 2008
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Money Player: Mickelson Signs Multi-Year Deal With Barclays

By Jon Show, Staff Writer, SportsBusiness Journal

Mickelson To Sport Barclays Logo On Shirt
As Part Of Multi-Year Endorsement Deal

Barclays has signed a multi-year endorsement deal that will put its logo on the left chest of Phil Mickelson, the No. 2-ranked golfer in the world. Detailed terms were not available. Mickelson is expected to appear in global ad and marketing campaigns to push Barclays’ investment businesses. This marks the third new deal Mickelson’s agent, Steve Loy, has signed for him since the start of '08. He announced an agreement with Crowne Plaza in early January, highlighted by a forthcoming national ad campaign, and later replaced longtime hat sponsor Bearing Point with KPMG. The logo of Mickelson’s equipment sponsor, Callaway, moved from his arm to his left chest last year after the expiration of a five-year deal with Ford. Callaway will now move back to the shirt sleeve. Barclays has an extensive golf portfolio -- in the U.S. it title sponsors the first of four playoff events for the PGA Tour’s Fed Ex Cup and the Nets’ new arena. Internationally, it sponsors a number of professional golf events and European Tour golfer Darren Clarke.

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