SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Wednesday
March 12, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Could NASCAR Be Entering New Era Of Manufacturer Competition?

Manufacturer Parity In Sprint
Cup Series Pleasing NASCAR
With the top four drivers in the current NASCAR Sprint Cup Series standings representing four different car models and each manufacturer having at least two drivers in the top 12, the '08 season's early results raise the "possibility that a new era of wide-open competition among automakers might be dawning," according to Nate Ryan of USA TODAY. NASCAR is "pleased by the potential of having its fiercest manufacturer battle since perhaps 1992." NASCAR VP/Competition Robin Pemberton: "It's always been the goal. Things look good across the board." Pemberton added that NASCAR, under the "most radical set of rules in the last 15 years ... helped foster a more level playing field by standardizing cars with its next-generation chassis." Pemberton: "Someone is going to get an advantage; that always happens. We're trying to make it easier for a smaller team or a group that may get behind periodically. We try to regulate the sport the same every year, and we have a tighter box we keep everyone in with the engine. Everyone's on par on parts and pieces" (USA TODAY, 3/12). After Kyle Busch's win in Sunday's Sprint Cup Kobalt Tools 500, the first Cup victory by Toyota, NASCAR.com's Joe Menzer asked, "Is it just one win, or is it merely the tip of a very large iceberg that ultimately will sink the other three American manufacturers who have long ruled the sport?" Menzer: "Instead of fearing Toyota, maybe all the Toyota haters should take a look at one of the things that always has made America great. It's called competition" (NASCAR.com, 3/10).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Gossage: Danica Needs To Promote Sport
November 6, 2009 : SportsBusiness Daily

Danica Reportedly Near JR Motorsports Deal
November 5, 2009 : SportsBusiness Daily

NASCAR Official Critical Of ABC Coverage
November 4, 2009 : SportsBusiness Daily

Wheels & Deals
November 3, 2009 : SportsBusiness Daily

FanCar Offers Chance To Sponsor Cup Ride
October 30, 2009 : SportsBusiness Daily

Izod Deal Important For IndyCar Series
November 6, 2009 : SportsBusiness Daily

Gossage: Danica Needs To Promote Sport
November 6, 2009 : SportsBusiness Daily

Off-Track Activation Key To Izod-IndyCar Deal
November 5, 2009 : SportsBusiness Daily

Danica Reportedly Near JR Motorsports Deal
November 5, 2009 : SportsBusiness Daily

Ferrari Blames FIA For Toyota's Departure
November 5, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.