TaylorMade-adidas Golf Sells Maxfli Trademark To Dick's
 |
Dick's Sporting Goods Acquires Maxfli
Brand From TaylorMade-adidas |
TaylorMade-adidas Golf has sold its Maxfli brand and related trademarks to Dick's Sporting Goods. TaylorMade-adidas will retain Maxfli's Noodle trademark and all golf ball patents. The sale went into effect February 11; financial details were not available (TaylorMade-adidas). TaylorMade will operate the Noodle as a standalone brand, and a company official said that it "did not enter into an agreement to manufacture Maxfli balls for Dick's." GOLFWEEK's Adam Schupak noted the acquisition adds to Dick's "stable of private-label golf equipment brands," which also includes Walter Hagen and Slazenger. TaylorMade acquired Maxfli and its patent portfolio in '02, but "struggled to rejuvenate the venerable, yet tired ball brand." Also, the "inexpensive Maxfli Noodle -- while commercially successful -- cheapened Maxfli's once-premium reputation." TaylorMade this year has downsized the Maxfli line to only one model, the Power Max, selling at less than $20 per dozen (GOLFWEEK.com, 2/15). GOLF WORLD's E. Michael Johnson notes Maxfli in January '04 held almost 10% of the golf ball marketshare at on- and off-course shops, but now currently owns "about half that, with much of it coming" from the Noodle brand (GOLF WORLD, 2/22 issue). Golf Channel's Casey Bierer reported TaylorMade now will "focus its branding efforts on the Tour Preferred and Burner families of golf balls" (Golf Channel, 2/19).
|
Related Stories By Company
|
Related Stories By Sport
|
TaylorMade-adidas Golf Acquires Ashworth
November 21, 2008 :
SportsBusiness Daily
Analysts Favor Dick's Sporting Goods
November 13, 2008 :
SportsBusiness Daily
Ashworth Acquisition Could Hit Snags
October 14, 2008 :
SportsBusiness Daily
TaylorMade Golf To Buy Ashworth Shares
October 13, 2008 :
SportsBusiness Daily
Dick's Portland Store First In Northwest
March 18, 2008 :
SportsBusiness Daily
|
FedEx Cup Altered To Ensure Better Finish
November 26, 2008 :
SportsBusiness Daily
Buick-Tiger Breakup A Sign Of Tough Times
November 25, 2008 :
SportsBusiness Daily
LPGA Criticized For Sorenstam Drug Test
November 25, 2008 :
SportsBusiness Daily
Tiger, Buick Part Ways One Year Early
November 24, 2008 :
SportsBusiness Daily
UPS Signs Global Pact With Euro Tour
November 24, 2008 :
SportsBusiness Daily
|
|
