DirecTV To Premier Masters Channel Devoted To Specific Holes
DirecTV will premier a Masters Mix Channel for all four rounds of The Masters tournament at Augusta National GC April 10-13, according to Michael Hiestand of USA TODAY. One channel will be devoted to Augusta’s “Amen Corner'' -- holes 11, 12 and 13 -- and another to holes 15 and 16. Each of the channels will have its own “dedicated cameras and announcers.” DirecTV also will offer a channel devoted to tournament highlights and another to “carrying ESPN’s live coverage of The Masters’ first two rounds and then CBS’ coverage of the final two rounds.” For viewers with “necessary home equipment, all four channels will be viewable simultaneously.” CBS will produce DirecTV’s coverage, which will “air only when regular TV coverage is also airing.” DirecTV will air CBS commercials during the final two rounds of the tournament and the broadcast will “count in CBS’ TV ratings.” DirecTV Exec VP/Entertainment Eric Shanks said that the coverage also will be available online at Masters.org. Shanks said that the Masters Mix channel will be “free this year and stay that way” (USA TODAY, 2/20).
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