Marketplace Round-Up
The PGA Tour and Anheuser-Busch (A-B) have agreed on a three-year extension, under which the Michelob family of beers will replace Michelob Ultra Light as the official beer of the PGA Tour and Champions Tour. The deal includes Michelob's support of local tournaments as well as media within national broadcasts (A-B)....Kevin Harvick Inc. officials said that Rheem Manufacturing Co. will be a primary sponsor for the team’s No. 77 Nationwide Series car this season. Rheem also has signed on to be an associate sponsor of the team’s No. 33 Nationwide car and No. 33 Craftsman Truck Series entry (SCENEDAILY.com, 2/13)….The Nationals have hired the Disney Institute, a subsidiary of the Walt Disney Co., to “help train staff members on improving customer service and the experience for fans on gamedays” (WASHINGTON TIMES, 2/13).
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