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February 5, 2008
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Boston Leads Way In Super Bowl Metered-Market Ratings

The following presents Nielsen metered-market ratings for Fox’ coverage of Super Bowl XLII, with comparisons to last year's Colts-Bears Super Bowl XLI on CBS. With the Patriots attempting to become the first team in NFL history to finish 19-0, the Boston market ranked first, with Indianapolis, home to last year's Super Bowl champs, ranking second. NFL markets are bolded (THE DAILY).

Super Bowl XLII Nielsen Metered-Market Ratings
   
Super Bowl XLII
Super Bowl XLI
Rank
Market (Size)
Rating/Share
Rating/Share
% Change
1 Boston (7)
55.6/81
42.6/61
30.5%
2 Indianapolis (26)
54.1/73
55.5/79
-2.5%
3 Jacksonville (49)
52.0/71
47.7/65
9.0%
4 Pittsburgh (22)
50.8/69
46.9/64
8.3%
5 Ft. Myers-Naples (63)
50.7/70
47.3/69
7.2%
6 Washington, DC (9)
50.3/73
42.6/63
18.1%
7 Columbus, OH (32)
49.8/70
43.9/60
13.4%
8 Kansas City (31)
49.7/71
49.6/70
0.2%
9 Milwaukee (34)
49.7/68
48.8/66
1.8%
10 Tampa-St. Pete, Sarasota (13)
48.8/70
47.6/64
2.5%
11 Philadelphia (4)
48.4/69
45.7/65
5.9%
12 Norfolk (42)
48.1/65
42.8/60
12.4%
13 Memphis (47)
47.8/63
41.9/58
14.1%
14 Nashville (30)
47.8/66
48.7/70
-1.8%
15 Richmond-Petersburg (59)
47.6/63
45.0/63
5.8%
16 Detroit (11)
47.5/69
38.6/56
23.1%
17 St. Louis (21)
47.5/67
41.1/62
15.6%
18 Minneapolis-St. Paul (15)
47.4/74
49.2/72
-3.7%
19 Providence-New Bedford (52)
47.4/72
35.4/50
33.9%
20 New Orleans (53)
47.2/67
N/A
N/A
21 Charlotte (25)
47.1/67
43.2/63
9.0%
22 Phoenix (12)
47.0/72
37.1/57
26.7%
23 Dallas-Ft. Worth (5)
46.2/69
44.9/68
2.9%
24 Oklahoma City (45)
46.2/60
43.1/60
7.2%
25 Denver (18)
46.1/69
44.8/66
2.9%
26 Greenvlle-Spartanburg-Asheville (36)
45.5/63
36.5/50
24.7%
27 Knoxville (58)
45.5/57
46.6/61
-2.4%
28 Austin (51)
45.4/64
42.0/62
8.1%
29 Birmingham (40)
45.4/63
42.9/59
5.8%
30 West Palm Beach (38)
45.4/66
44.3/61
2.5%
31 Orlando-Daytona Beach-Melbourne (19)
45.2/63
50.4/67
-10.3%
32 New York (1)
44.9/67
35.1/53
27.9%
33 Atlanta (8)
44.8/64
43.0/62
4.2%
34 Dayton (62)
44.8/63
48.5/63
-7.6%
35 Louisville (48)
44.7/63
42.4/58
5.4%
36 Tulsa (60)
44.5/61
43.5/60
2.3%
37 Cleveland-Akron (17)
44.4/62
42.8/60
3.7%
38 Greensboro (46)
44.3/63
42.7/61
3.7%
39 Las Vegas (43)
44.0/65
42.2/65
4.3%
40 Hartford & New Haven (29)
43.5/60
36.9/53
17.9%
41 Buffalo (50)
43.4/64
46.8/67
-7.3%
42 Baltimore (24)
43.2/61
44.6/62
-3.1%
43 Cincinnati (33)
42.9/64
41.7/63
2.9%
44 Miami-Ft. Lauderdale (16)
42.2/60
43.0/59
-1.9%
45 Seattle-Tacoma (14)
41.9/71
41.3/70
1.5%
46 Chicago (3)
41.5/63
50.2/77
-17.3%
47 San Diego (27)
41.4/68
40.4/70
2.5%
48 Raleigh-Durham (28)
40.8/58
44.6/60
-8.5%
49 Sacramento-Stockton-Modesto (20)
40.5/66
39.9/67
1.5%
50 San Francisco-Oakland-San Jose (6)
40.3/73
36.7/69
9.8%
51 Portland, OR (23)
39.0/65
39.0/65
0.0%
52 Houston (10)
37.1/60
39.7/62
-6.5%
53 San Antonio (37)
37.1/54
36.3/55
2.2%
54 Albuquerque-Santa Fe (44)
36.2/57
40.2/64
-10.0%
55 Los Angeles (2)
36.1/62
33.5/60
7.8%
56 Salt Lake City (35)
35.6/60
38.0/66
-6.3%

NOTE: New Orleans' market rating for Super Bowl XLI unavailable due to Hurricane Katrina.


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