SBJ In-Depth: AFL Season Preview

Before the first kickoff of the AFL’s new season, we’ll look at ways the league and its partners are trying to make the AFL more appealing to a wider audience. ESPN2 took over broadcasts of the game last season and ratings essentially remained unchanged although the number of programming hours increased. Will the net put more marketing muscle behind the property this year? Our In-Depth also will look at plans among the various AFL teams to boost attendance and generate interest in the game. Publishing Date: Feb 25 Ad Close: Feb 11. Materials Close: Feb. 13

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