Eli Manning Likely To Score On Madison Avenue With SB MVP

Manning Looking To Follow In Footsteps Of Older Brother As NFL's Premier Pitchman

HOLDING PATTERN: In L.A., Bob Pool reports Manning did not appear at a scheduled celebratory parade at Disneyland yesterday "even though he shouted the familiar ["I'm going to Disneyland!"] catchphrase on television Sunday night." Park execs said that Manning was unable to leave Phoenix in time for the 10:30am PT parade "because of crowded post-Super Bowl air traffic conditions," and that Manning's visit "would be rescheduled, although no date had been set" (L.A. TIMES, 2/5). Manning also missed a scheduled appearance on last night's "The Late Show," but that has been rescheduled for tomorrow night (N.Y. POST, 2/5).

PERFECT PLEX: In Boston, Jay Fitzgerald notes while stars like Patriots QB Tom Brady will "always attract lucrative sponsorship deals" despite Sunday's loss, SportsCorp President Marc Ganis said it is a "lost opportunity for other players." Ganis: "What you would have seen was similar to the phenomenon that occurred after the (championship) '85 Chicago Bears season, when even offensive linemen became in-demand stars." Ganis estimated that the Patriots' loss could "easily cost millions of dollars in blown sponsorship opportunities" (BOSTON HERALD, 2/5).

STILL SWIMMING: CNBC’s Darren Rovell said some members of the undefeated ’72 Dolphins are making $50,000-100,000 a year "just from appearances and autographs,” and that the team “might be bigger winners overall than some of the Giants” (CNBC, 2/4). Rovell yesterday wrote on his blog team members' "yearly appearance money would be cut in half" if the Patriots had gone 19-0 (CNBC.com, 2/4).

TOM TERRIFIC: MP3 downloads of the four songs Tom Petty & the Heartbreakers played during the Super Bowl halftime show "shot up wildly" yesterday, with "Free Fallin'" increasing 1,672%, rising to tenth place from 319th overnight on the Amazon charts (N.Y. DAILY NEWS, 2/5).

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