Eli Manning Likely To Score On Madison Avenue With SB MVP
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Manning Looking To Follow In Footsteps
Of Older Brother As NFL's Premier Pitchman |
Giants QB Eli Manning's MVP performance in Super Bowl XLII could take him "from advertising second-stringer to Madison Avenue star," according to Sucker & McCarthy of USA TODAY. Ketchum Sports Marketing VP Shawn McBride said that Manning's "gutsy performance will enable him to break free of the shadow of his brother [Colts QB Peyton Manning], ... arguably the NFL's most recognizable pitchman." McBride added that Eli "should be able to score his own solo endorsement deals." McBride: "He's certainly poised to be a new go-to guy on Madison Avenue." Baker Street Partners VP & Exec Creative Dir Bob Dorfman said Manning has N.Y. "in his back pocket. He can make seven figures just in regional deals. Then you add in the national deals from the ring on his finger. All of a sudden, he's got a new air of legitimacy he didn't have before" (USA TODAY, 2/5). Steiner Sports Managing Dir Steven Weinreb said, "Eli is already an established name in the New York market. Now, he's a household name across America." In N.Y., Pete Donohue notes Manning earned $6.5M in salary and another $5M in endorsements this season, as his endorsements "had been growing" before Sunday. Manning has been the pitchman for Citizen Watch Co., Toyota of New Jersey, Reebok and ESPN Radio (N.Y. DAILY NEWS, 2/5). Nabisco runs a full-page ad in today's N.Y. Times featuring a graphic of Manning from the Oreo’s “Double Stuf Racing League” spot with the copy, “Eli: Congrats On The Championship You Won In Your Other ‘Sport’” (THE DAILY).
HOLDING PATTERN: In L.A., Bob Pool reports Manning did not appear at a scheduled celebratory parade at Disneyland yesterday "even though he shouted the familiar ["I'm going to Disneyland!"] catchphrase on television Sunday night." Park execs said that Manning was unable to leave Phoenix in time for the 10:30am PT parade "because of crowded post-Super Bowl air traffic conditions," and that Manning's visit "would be rescheduled, although no date had been set" (L.A. TIMES, 2/5). Manning also missed a scheduled appearance on last night's "The Late Show," but that has been rescheduled for tomorrow night (N.Y. POST, 2/5).
PERFECT PLEX: In Boston, Jay Fitzgerald notes while stars like Patriots QB Tom Brady will "always attract lucrative sponsorship deals" despite Sunday's loss, SportsCorp President Marc Ganis said it is a "lost opportunity for other players." Ganis: "What you would have seen was similar to the phenomenon that occurred after the (championship) '85 Chicago Bears season, when even offensive linemen became in-demand stars." Ganis estimated that the Patriots' loss could "easily cost millions of dollars in blown sponsorship opportunities" (BOSTON HERALD, 2/5).
STILL SWIMMING: CNBC’s Darren Rovell said some members of the undefeated ’72 Dolphins are making $50,000-100,000 a year "just from appearances and autographs,” and that the team “might be bigger winners overall than some of the Giants” (CNBC, 2/4). Rovell yesterday wrote on his blog team members' "yearly appearance money would be cut in half" if the Patriots had gone 19-0 (CNBC.com, 2/4).
TOM TERRIFIC: MP3 downloads of the four songs Tom Petty & the Heartbreakers played during the Super Bowl halftime show "shot up wildly" yesterday, with "Free Fallin'" increasing 1,672%, rising to tenth place from 319th overnight on the Amazon charts (N.Y. DAILY NEWS, 2/5).
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