Blog Hound: Super Bowl XLII Ad Hits & Misses
Bloggers discuss the advertising efforts of companies who paid a reported $2.7-3M for a 30-second Super Bowl spot.
Gawker
Posted by: Ryan Tate |
| “Despite the Times' prediction of "gentle and sweet" Super Bowl ads this year, the spots had plenty of gross-out visuals, violence and racial humor.” |
Bloggy Business Today
Posted by: |
| “But at least the commercials were good. Did you see the Pepsi commercial in sign language? Pretty cool, right? In fact, in recent years many viewers look forward more to the ultra-creative 30-second spots more than the big game itself.” |
SpringsTV Talk
Posted by: AndyW |
| “I should stop to ponder whether "funny" is the thing a commercial should be going for, but really, I'm viewing this as entertainment, not marketing and I don't think it's possible to do a decent drama in 30 seconds. I think the Tide to Go ad was probably the most effective sales pitch.” |
StarTribune.com
Posted by: Dave MN |
| “I actually enjoyed the talking baby commercials. I know that makes me a bad person. I usually hate those commercials (ex: Quizno’s poorly conceived, but the e-trade ones were well done.” |
Retail Wire
Posted by: |
| “Okay, it's one person's opinion, but the vast majority of commercials (not counting those for upcoming movies) run during the Super Bowl yesterday ranged from just awful to mediocre with few exceptions.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz surrounding Super Bowl XLII advertisements. Bloggers who felt the majority of the spots were good or effective were tallied as positive, making up 26.32% of the buzz. Bloggers who were disappointed by the ads this year were counted as negative, representing 52.63% of posts. Click here for more information. See www.sportsbusinessdaily.com for more details.
- The topic ranked 9 of 10, indicating a topic of high interest among sports bloggers.
- Positive sentiment came from bloggers who felt the ads actually lived up to the hype that surrounds Super Bowl commercials.
- Negative sentiment stemmed from bloggers who felt the ads couldn’t compare to the classic commercials of past Super Bowls. The fans thought the ads weren’t only below par, but in cases such as the Salesgenie.com Panda they were offensive.
Do you have a blog post that our readers would find interesting? Please forward your submission to bloghound@sportsbusinessdaily.com.
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