Year-By-Year Ad Cost Trend For Previous Super Bowls
Super Bowl XLII has hit a new record for the cost of a 30-second ad, with Fox selling those spots for somewhere between $2.7-$3M. The following chart presents a year-by-year history of Super Bowl ad prices, and what the ad would cost adjusted for inflation (THE DAILY).
|
SUPER BOWL
|
NET
|
AVG COST OF
30-SEC AD
|
ADJUSTED FOR CURRENT INFLATION*
|
|
XLI
|
CBS
|
$2.60M
|
$2.67M
|
|
XL
|
ABC
|
$2.50M
|
$2.65M
|
|
XXXIX
|
Fox
|
$2.40M
|
$2.63M
|
|
XXXVIII
|
CBS
|
$2.25M
|
$2.54M
|
|
XXXVII
|
ABC
|
$2.10M
|
$2.42M
|
|
XXXVI
|
Fox
|
$1.90M
|
$2.22M
|
|
XXXV
|
CBS
|
$2.05M
|
$2.47M
|
|
XXXIV
|
ABC
|
$2.10M
|
$2.61M
|
|
XXXIII
|
Fox
|
$1.60M
|
$2.04M
|
|
XXXII
|
NBC
|
$1.30M
|
$1.68M
|
|
XXXI
|
Fox
|
$1.20M
|
$1.59M
|
|
XXX
|
NBC
|
$1.10M
|
$1.50M
|
|
XXIX
|
ABC
|
$1.00M
|
$1.40M
|
|
XXVIII
|
NBC
|
$900,000
|
$1.29M
|
|
XXVII
|
NBC
|
$850,000
|
$1.26M
|
|
XXVI
|
CBS
|
$800,000
|
$1.22M
|
|
XXV
|
ABC
|
$800,000
|
$1.27M
|
|
XXIV
|
CBS
|
$700,000
|
$1.17M
|
|
XXIII
|
NBC
|
$675,000
|
$1.18M
|
|
XXII
|
ABC
|
$600,000
|
$1.10M
|
|
XXI
|
CBS
|
$575,000
|
$1.09M
|
|
XX
|
NBC
|
$550,000
|
$1.06M
|
|
XIX
|
ABC
|
$500,000
|
$997,796
|
|
XVIII
|
CBS
|
$450,000
|
$936,786
|
|
XVII
|
NBC
|
$400,000
|
$859,448
|
|
XVI
|
CBS
|
$345,000
|
$786,941
|
|
XV
|
NBC
|
$324,300
|
$816,032
|
|
XIV
|
CBS
|
$275,000
|
$785,386
|
|
XIII
|
NBC
|
$222,000
|
$705,980
|
|
XII
|
CBS
|
$185,000
|
$632,975
|
|
XI
|
NBC
|
$162,000
|
$590,323
|
|
X
|
CBS
|
$125,000
|
$481,743
|
|
IX
|
NBC
|
$110,000
|
$462,629
|
|
VIII
|
CBS
|
$107,000
|
$499,676
|
|
VII
|
NBC
|
$103,500
|
$513,395
|
|
VI
|
CBS
|
$86,000
|
$440,282
|
|
V
|
NBC
|
$72,000
|
$384,758
|
|
IV
|
CBS
|
$78,200
|
$441,802
|
|
III
|
NBC
|
$67,500
|
$402,172
|
|
II
|
CBS
|
$54,000
|
$335,224
|
|
I
|
CBS/ NBC^
|
$42,500/
$37,500
|
$271,976/
$239,979
|
NOTE: ^ = Super Bowl I was simulcast on CBS and NBC. * = Current inflation calculations done using information from U.S. Department of Labor, Bureau of Labor Statistics' Web site.
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