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Wednesday
January 30, 2008
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Recent Issues
Sponsorships, Advertising & Marketing

Domino's Pizza The Latest Company To Present ESPN Shorts Series

ESPN Debuts First Sports-Related
Mini-Films Sponsored By Domino's
ESPN last night during the 6:00pm ET edition of "SportsCenter" unveiled a campaign sponsored by Domino's Pizza "designed to resemble sports-related mini-films" as the net's latest entry in ESPN Shorts, according to Barry Janoff of BRANDWEEK. The campaign, titled "Planner presented by Domino's Pizza," via Ground Zero, L.A., is comprised of a series of four, 90-second spots that will air over the next eight weeks. The shorts focus on a party planner and his assistant as they "travel the country creating parties for people who have invited friends and relatives to their homes to watch major sports events on TV." Sears and Miller have been presenting sponsors for previous ESPN Shorts series (BRANDWEEK.com, 1/29).

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