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January 25, 2008
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Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events. n/a = Not available at presstime (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
NCAA Basketball: Maryland-North Carolina
1/19
ABC
3:30-6:00pm
1.9/-
Women's Basketball Highlight Show:
"Pride, Passion and Power"
1/19
CBS
2:30-3:30pm
n/a
NCAA Basketball: (regional)
1/19
CBS
3:30-6:00pm
n/a
"The Music of Seal On Ice" (re-air)
1/19
NBC
3:00-4:30pm
0.4/1
PBR: Table Mountain Casino Invitational (taped)
1/19
NBC
4:30-6:00pm
1.3/3
"NFL Championship Chase"
1/20
CBS
1:00-2:00pm
n/a
"The NFL Today"
1/20
CBS
2:00-3:00pm
n/a
AFC Championship: Chargers-Patriots
1/20
CBS
3:00-6:15pm
25.7/46
"Fox NFL Sunday"
1/20
Fox
6:00-6:45pm
n/a
NFC Championship: Giants-Packers
1/20
Fox
6:45-10:15pm
29.0/43
NHL: Bruins-Rangers
1/20
NBC
12:30-3:00pm
0.8/2
"International Auto Show" (taped)
1/20
NBC
3:00-4:00pm
0.6/1
"Progressive Fashion on Ice" (taped)
1/20
NBC
4:00-6:00pm
1.0/2
SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
"College GameDay"
1/7
ESPN
7:00-8:00pm
1.3
1.6
2,177
NBA: Pistons-Mavericks
1/9
ESPN
9:11-11:27pm
0.9
1.1
1,327
NBA: Pistons-Spurs
1/10
TNT
8:14-10:45pm
1.2
1.4
1,670
NBA: Suns-Jazz
1/10
TNT
10:45pm-1:13am
0.9
1.1
1,377
NBA: Bucks-Lakers
1/11
ESPN
10:31pm-1:07am
1.0
1.2
1,463
NCAA Basketball:
N.C. State-North Carolina
1/12
ESPN
12:00-2:04pm
1.2
1.5
1,740
"NFL Countdown"
1/13
ESPN
11:00am-1:00pm
1.8
2.1
2,409
"NFL Primetime"
1/13
ESPN
8:30-9:00pm
1.6
1.9
2,373

BAKER'S DOZEN: The NFL has provided 13 of the 15 most-watched shows this television season. The following are the top 15 television programs from September 6 through January 20 (NFL).

RK
NET
DATE
PROGRAM
AVERAGE VIEWERS
1
Fox
1/20
NFC Championship: Giants-Packers
53.9 million
2
CBS
1/20
AFC Championship: Chargers-Patriots
44.8 million
3
Fox
1/13
NFC Divisional Playoff: Giants-Cowboys
40.1 million
4
NFL
12/29
"Saturday Night Football": Patriots-Giants*
34.5 million
5
CBS
11/4
"NFL on CBS": Patriots-Colts (96%)
33.8 million
6
Fox
1/15
"American Idol" (season premiere)
33.4 million
7
CBS
1/13
AFC Divisional Playoff: Chargers-Colts
31.6 million
8
CBS
1/12
AFC Divisional Playoff: Jaguars-Patriots
30.9 million
9
Fox
1/16
"American Idol"
30.4 million
10
CBS
12/9
"NFL on CBS": Steelers-Patriots (79%)
30.3 million
11
CBS
10/14
"NFL on CBS": Patriots-Cowboys (87%)
29.1 million
12
Fox
1/12
NFC Divisional Playoff: Seahawks-Packers
28.2 million
13
CBS
1/6
AFC Wild Card: Titans-Chargers
26.6 million
14
Fox
1/20
"Fox NFL Sunday" (NFC Championship)
25.8 million
15
NBC
1/5
AFC Wild Card: Jaguars-Steelers
25.7 million


* = Game simulcast on CBS and NBC.

NOTES: More than 108 million people tuned in to watch at least part of the college bowl games this season. Among the 32 bowl games, the BCS Championship game had the largest average audience with 23.0 million viewers. At the same time, a telephone survey of self-proclaimed college football fans also reported that 51% of fans agreed there should be a playoff tournament to determine the championship team (Nielsen)….Chargers-Patriots earned a 44.0 rating in the San Diego market, which was second nationally behind a 44.3 in Boston. The ratings for the Giants-Packers in San Diego was a 22.0, far below the national average of a 29.0 (SAN DIEGO UNION-TRIBUNE, 1/25).


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