SBJ In-Depth: Sports Content Online and Intellectual Property

Sports properties are increasingly looking to protect their content while at the same time many online outlets are seeking that same content to attract page views. Properties, teams and schools are wrestling with what to do with their valuable content — do they produce it and control it themselves online or do they partner on it? If they bring on a partner, how do they value their digital rights? How much content should be free, how much should be protected behind a pay wall and how much should be streamed live? This In-Depth will look at many of the key decisions that all parties face in the dynamic digital environment. Publishing Date: Feb 4 Ad Close: Jan. 21 Materials Close: Jan. 2

For information on advertising contact National Advertising Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com

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