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Thursday
January 10, 2008
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Sponsorships, Advertising & Marketing

Marketplace Round-Up

Sharapova To Debut New Line Of
Tennis Bags At Australian Open
Maria Sharapova during the Australian Open will debut the first piece of her new Sharapova Gold Collection of tennis bags. The bags, designed by Sharapova and produced in partnership with Prince, will be available in March and retail for $50-120 (Prince)....ADWEEK named S.F.-based Goodby, Silverstein & Partners its U.S. agency of the year. ADWEEK's Eleftheria Parpis writes that in '07, Goodby, which created the "I love this game" slogan for the NBA in the '90s, was rehired by the league and launched the "Where amazing happens" campaign (AD WEEK, 1/7 issue)....On MLB.com, Barry Bonds commemorative hats for home run No. 700 are discounted from $19.99 to $9.97, the No. 715 hats from $19.99 to $11.97 and the No. 756 hats are 50% off (MERCEXTRA.com, 1/9)....Dunkin' Donuts has reached a marketing partnership with Siena College. For every slam dunk by a member of the Siena men's basketball team during a regular-season home game at the Times Union Center in Albany, Dunkin' Donuts will donate coffee to the Regional Food Bank of Northeastern New York. Additionally, two fans each game will receive a Dunkin' Donuts gift card (Dunkin' Donuts).

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