Ryan Howard Gets Cover Of Sony's MLB Videogame
By Terry Lefton, Editor-at-Large
Phillies 1B Ryan Howard will be the cover athlete for Sony's "MLB 08 The Show'' videogame when it debuts in March. Howard, who hit 100 career home runs in fewer games than any other MLBer, will be used in print, TV and POS ads for the game, which will be released on Sony's PS2, PS3 and Playstation Portable. "Howard's one of baseball's great young stars and he plays with a great love of the game, so we think he's a real magnet for any MLB fan,'' said Sony Computer Entertainment Product Marketing Manager Troy Mack. Ads will begin in late February. As in past years, the game launch will include a promotion offering a free, one-size-fits-all New Era baseball cap from the MLB team of each purchaser's choice that also features branding for the videogame. Redemption on that offer has been as high as 20%, Mack said. Players that have appeared on the cover of "The Show'' in past years include Mets 3B David Wright, Red Sox DH David Oritz and Angels RF Vladimir Guerrero. CAA Sports represents Howard.
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