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Tuesday
January 8, 2008
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Nationwide Tour Set To Debut New Creatives On Golf Channel

By Jon Show, Staff Writer, SportsBusiness Journal

The Nationwide Tour will debut its newest ads during Golf Channel's coverage of the PGA Tour's Sony Open on Thursday night. The ads, via Austin-based GSD&M Idea City, are part of a new branding strategy that hopes to tie the developmental tour more closely to the PGA Tour. The spots are the first to utilize the new slogan, "Nationwide Tour. PGA Tour Driven."  To view the ads, visit SportsBusinessDaily.com.

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