SBJ In-Depth: Sponsorship: Measurement/Return Analysis
One of the biggest challenges for sponsors is measuring and analyzing return on investment and return on objectives. It's the search for the Holy Grail.
Today, many sponsors have developed their own proprietary software that they have fine-tuned over the years to help them gauge success, in addition to the number of other effective tools on the market. We will highlight some of the new approaches sponsors are taking to study their sponsorships, what are the new measurement tools, how sponsors are tracking their spending and, most importantly, whether their investments are paying off. Publishing Date: Jan. 14 Ad Close: Dec. 31 Materials Close: Jan. 2. For information on advertising contact National Advertising Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com
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