Motorsports Authentics Looks To Break Even Next Year
By Michael Smith, Staff Writer, SportsBusiness Journal
The strategic adjustments at Motorsports Authentics (MA), combined with an improved sales environment, will help the company break even next year, ISC said as it issued guidance for '08 on a conference call with investors today. MA is expected to lose $45-50M this year. ISC CFO Susan Schandel said that improved sales of Dale Earnhardt Jr. merchandise, better inventory management and improved profitability of MA's distribution channels is part of the plan to put the company on a road to profitability. MA will operate about 25 trackside trailers at each Sprint Cup weekend in '08, about half the number from this year. Schandel, a 15-year veteran at ISC, also said today that she'll move to NASCAR on February 1 to be Chief Accounting Officer. Schandel will be replaced by ISC VP and Chief Accounting Officer Dan Houser.
|
Related Stories By Company
|
Related Stories By Sport
|
ISC's Investment In MA Has Lost All Value
January 28, 2010 :
SportsBusiness Daily
Former KY Speedway Owner Sues
December 30, 2009 :
SportsBusiness Daily
Planned Casino At KS Speedway Approved
December 2, 2009 :
SportsBusiness Daily
ISC Agrees To Sell Staten Island Property
November 13, 2009 :
SportsBusiness Daily
ISC: Discounted Tix To Continue In '10
October 14, 2009 :
SportsBusiness Daily
|
Rahal Lands IndyCar Ride With Sarah Fisher
March 11, 2010 :
SportsBusiness Daily
Carl Edwards Only Gets Probation For Wreck
March 10, 2010 :
SportsBusiness Daily
U.S. Census Sports Advertising Discussed
March 10, 2010 :
SportsBusiness Daily
Humpy Wheeler Advising Mario Cibelli
March 9, 2010 :
SportsBusiness Daily
SMI Extends Partnership With Coca-Cola
March 8, 2010 :
SportsBusiness Daily
|
|
