That's The Ticket: Pats OK With NFL Picking Official Reseller
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NFL Says Patriots Support Decision
To Hire Official Ticket Reseller |
NFL Senior VP/PR Greg Aiello indicated that the Patriots “supported the decision to hire an official ticket reseller” for the league, according to Bruce Mohl of the BOSTON GLOBE. SportsBusiness Journal previously reported that NFL owners voted to select an official ticket reseller, and a decision is expected to be finalized in the next two weeks. The Patriots are currently involved in a legal dispute with StubHub “over the legality of selling team tickets above face value.” Aiello said the proposed league resolution “gives each club the ability to ensure that its own club policies relating to tickets are implemented as part of any league secondary ticket deal. The Patriots have been consistent in their position on their own tickets, but did not want to dictate policies to other clubs.” StubHub PR Dir Sean Pate said the team is “fighting the forces of nature” in their stance against reselling tickets above face value. Along with StubHub, the bidders for the NFL deal are Ticketmaster, TicketsNow, Viagogo, FlashSeats and Seat Exchange. Industry officials said that the company that wins the NFL contract “could pay up to $20[M] a year to the league or give the league an equity stake in its business.” TicketNetwork.com CEO Don Vaccaro said "event producers and sports league want to share" in the revenue from secondary ticket sales (BOSTON GLOBE, 12/5).
MARKET FORCES: Eric Baker, who co-founded StubHub and is now CEO of Viagogo, writes in a DETROIT NEWS Op/Ed that Michigan's "well-intentioned" anti-scalping law -- the state is one of six to have such a law -- "hurts you as a consumer. High prices are not the creation of scalpers. High prices are the creation of the market for tickets. … Today the Internet has enabled an open, transparent and secure marketplace for tickets, where consumers have huge choice – a choice to buy what you want, when you want it. And the law of supply and demand works in both directions – not all tickets on the secondary market sell above face value” (DETROIT NEWS, 12/5).
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