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December 5, 2007
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Getting Warmer: Teresa Earnhardt Hosts Party For Media

Earnhardt Hosts Party For
NASCAR Media Members In N.Y.
DEI CEO Teresa Earnhardt "hosted a party in Manhattan -- at the hip and trendy Nikki Beach Midtown club -- for media members in town to cover the Nextel Cup banquet week," according to ESPN.com's Terry Blount, who writes the party was "a big step ... in repairing her relationship" with NASCAR reporters.  Earnhardt "rarely attends races and makes a habit of not speaking to the media. But this night, she was a social butterfly, shaking hands and talking with reporters." Earnhardt also "gave a short speech, thanking everyone for attending." Earnhardt, joking about her reputation, said, "We'll make sure our team at DEI gets you everything you need. Because you know you won't get it from me. I hope everyone has a good time, and if they don't, I'm sure I'll get the blame." The event was "officially 'Off the Record,' as listed on the invitation, meaning no race-related questions, and especially no Dale Earnhardt Jr. questions."  Blount added "the worst is behind her now," as Earnhardt Jr.'s move to Hendrick Motorsports marks "a fresh start for Teresa and DEI." She has "two of the best executives in the business advising her" -- DEI President of Global Operations Max Siegel and VP & GM John Story -- and Martin Truex Jr. is "a driver [DEI] can build around" (ESPN.com, 12/4).


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