Over-Cooked: Burger King May End Corporate Sponsorship of NFL
 |
Burger King To Exit Deal
With NFL After This Season |
Burger King, in its third year as an NFL corporate sponsor, "will exit the deal when it concludes" after this season, according to industry sources cited by Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Other sources said that the NFL "has already been reaching out to other prospective" QSR sponsors. Sources said BK was frustrated with the sponsorship because of "the inability of the NFL to deliver local rights," as the "value of the BK/NFL association had been questioned by some franchisees for the duration of the deal." Additionally, BK's ad agency, Crispin Porter & Bogusky, Miami, "was never satisfied with the amount of leeway it was given when integrating" the company's King spokescharacter into NFL ads (SPORTSBUSINESS JOURNAL, 12/3 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Jets' Owner Says He Trusts Goodell
March 18, 2010 :
SportsBusiness Daily
NFL Teams Not Spending Big
March 17, 2010 :
SportsBusiness Daily
Jets Owner Upset Over Stadium Coin Toss
March 16, 2010 :
SportsBusiness Daily
Group Of NFL Retirees Wants Financials
March 16, 2010 :
SportsBusiness Daily
Mawae Re-Elected As NFLPA President
March 15, 2010 :
SportsBusiness Daily
|
Metrodome To Get New Turf, Remodeled Offices
March 19, 2010 :
SportsBusiness Daily
49ers Allegedly Cut Ties With GM McCloughan
March 19, 2010 :
SportsBusiness Daily
Jets' Owner Says He Trusts Goodell
March 18, 2010 :
SportsBusiness Daily
McCloughan May Step Down As 49ers GM
March 18, 2010 :
SportsBusiness Daily
Jags' Ticket Renewal Numbers Improve
March 18, 2010 :
SportsBusiness Daily
|
|
