Avs' New Marketing Campaign Seeks To Rejuvenate Ticket Sales
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| Avs Debut Campaign To Boost Ticket Sales |
After the Avalanche last season failed to make the playoffs for the first time since moving to Denver prior to the '95-96 season and their home sellout streak stopped at 487 games, team Owner Kroenke Sports "has boosted advertising spending, formed a sales group devoted to the team and turned on the creativity, mailing out hockey gloves and DVDs to top CEOs to try to pique their curiosity," according to James Paton of the ROCKY MOUNTAIN NEWS. The team lost C Peter Forsberg and Ds Adam Foote and Rob Blake to free agency after returning from the lockout, and average attendance fell from more than 18,000 to about 17,600 during the '06-07 campaign. Kroenke Sports Enterprises Exec VP & CMO Paul Andrews: "One of our biggest problems has been people assuming every game was sold out and there are no season tickets to buy." Andrews added that the team's season-ticket base has dropped from a peak of about 14,000 to just above 10,000 this season. Andrews indicated that the mailing to 500 CEOs "resulted in immediate sales of 20 season tickets." Average attendance this season at the Pepsi Center through the first seven home games is 17,042, "putting them in the middle of the NHL pack," though the arena is 95% full, and Andrews said that he "believed the team will again hit the upper echelon in attendance" (ROCKY MOUNTAIN NEWS, 11/6).
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