Attendance Up, Ratings Down For Third Season of AST Dew Tour
With AST Dew Tour moving three event locations this year, attendance is up 13.6% from last year for the five events, and up 21.8% from its debut season in '05. The Tour's final stop in Orlando for the PlayStation Pro drew the largest crowd with 62,277 patrons for the four-day event. The Panasonic Open, with the move this year to Baltimore from Louisville, saw a 33.2% jump in attendance from last year's event. The chart below shows a three year attendance trend for each AST Dew Tour event, with a similar trend for the Tour as a whole (THE DAILY).
|
'07 AST DEW TOUR: FOUR-DAY ATTENDANCE
|
|
EVENT
|
CITY
|
DATES
|
'07
|
'06
|
1-YR
% +/-
|
'05
|
2-YR
% +/-
|
|
Panasonic Open^
|
Baltimore
|
June
21-24
|
54,907
|
41,207
|
33.2%
|
36,774
|
49.3%
|
|
Right Guard Open^^
|
Cleveland
|
July
19-22
|
50,656
|
49,754
|
1.8%
|
46,617
|
8.7%
|
| Vans Invitational |
Portland |
Aug.
16-19
|
53,592
|
50,060
|
7.1%
|
49,003
|
9.4%
|
| Toyota Challenge^^^ |
Salt Lake City |
Sept.
20-23
|
61,910
|
49,022
|
26.3%
|
43,758
|
41.5%
|
| PlayStation Pro |
Orlando |
Oct.
18-21
|
62,277
|
59,470
|
4.7%
|
56,479
|
10.3%
|
|
TOTALS
|
283,342
|
249,513
|
13.6%
|
232,631
|
21.8%
|
NOTES: ^ = Event was previously held in Louisville. ^^ = Event was previously held in Denver. ^^^ = Event was previously held in San Jose.
While attendance for the AST Dew Tour has been up, ratings on NBC have not seen a similar increase. Both ratings and total viewership were down again this season, off 15.2% and 16.2%, respectively, from a year ago. The charts below present average ratings and viewers for the combined Saturday and Sunday telecasts on NBC, with comparisons to previous years, as well as an event-by-event viewership breakdown for both Saturday and Sunday coverage.
|
AVERAGE WEEKEND RATINGS FOR AST DEW TOUR ON NBC
(SATURDAY + SUNDAY)
|
|
YEAR
|
AVG. RATING
|
% +/-
|
VIEWERS (000)
|
% +/-
|
|
'07
|
0.67
|
-15.2%
|
907
|
-16.2%
|
|
'06
|
0.79
|
-13.2%
|
1,082
|
-12.1%
|
|
'05
|
0.91
|
---
|
1,231
|
---
|
| |
|
--------- SATURDAY ----------
|
---------- SUNDAY ---------
|
| |
|
'07
|
'06
|
'05
|
'07
|
'06
|
'05
|
|
EVENT
|
DATES
|
VWRS (000)
|
VWRS (000)
|
VWRS (000)
|
VWRS (000)
|
VWRS (000)
|
VWRS (000)
|
|
Panasonic Open
|
June
23, 24
|
1,010
|
1,033
|
1,363
|
1,165
|
1,274
|
915
|
|
Right Guard Open
|
July
21, 22
|
881
|
863
|
2,042
|
1,095
|
1,107
|
1,543
|
| Vans Invitational |
Aug.
18, 19
|
771
|
833
|
957
|
1,217
|
1,035
|
1,232
|
| Toyota Challenge |
Sept.
22, 23
|
655
|
953
|
929
|
753
|
1,200
|
1,189
|
| PlayStation Pro |
Oct.
20, 21
|
795
|
1,363
|
1,031
|
776
|
975
|
1,357
|
|
AVERAGES
|
833
|
1,012
|
1,208
|
962
|
1,138
|
1,250
|
|
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