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Tuesday
October 30, 2007
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Blog Hound: Giants-Dolphins In London

On Sunday, the first ever game of the Bridgestone NFL International Series -- and the first regular-season NFL game played outside North America -- featured the Giants beating the Dolphins 13-10 in London’s Wembley Stadium.  Bloggers debate the success of the event as a showcase for American football.

Game Revolution Forums
Posted by: used44
“This push by Goodell for regular season games outside of their home stadiums - and more specifically outside of the US - is a bad move. … Regular season games that actually matter shouldn't be put under any extraordinary conditions.”
Booked For Dissent
Posted by: Dave Lifton
“I can’t help but enjoy the irony that, when given a perfect opportunity to prove how exciting American football is to a country of soccer-lovers, the game they get is as boring as Sunderland-Wigan in February.”
NFL Gridiron Gab
Posted by: Matt Loede
“For those that paid a lot of money to go overseas to see the Giants and Dolphins play a NFL game - here’s hoping you at least saw the sights.  There was not much to see on the field.”
DMN Cowboys Blog
Posted by: Tim MacMahon
“The whole thing was probably a bad idea, though the NFL fans in England probably had a good time.”
Right Voices
Posted by: Pam
“Somehow, I never thought I would see the day when we outsource our NFL games.”

BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about the event. Bloggers who felt the game and business venture were successful overall were tallied positive and represented 36.84% of posts, while posts indicating the event was a failure were counted negative at 47.37%. 15.79% were neutral Click here for more information. Visit www.SportsBusinessDaily.com for more info.

  • The topic ranked 7 out of 10 on The Buzz, indicating a medium level of interest.
  • Positive sentiment came from bloggers who thought the event accurately depicted the American football experience to British sports fans. Many thought the glitz and glamour of the NFL and the game itself would help build a worldwide following.
  • Negative sentiment stemmed from bloggers who felt the event failed for two major reasons. First, the game itself was ugly and boring. Second, one game a year will not suffice to build a following in a country that loves soccer.
Do you have a blog post that our readers would find interesting? Please forward your submission to bloghound@sportsbusinessdaily.com.

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