Rockies Will Offer World Series Tickets Online Only
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Rockies Change Ticket Sales
Policy For World Series Games |
The Rockies said they have changed their policy for purchasing tickets to ’07 World Series games at Coors Field due to demand. Tickets to Games Three, Four and Five (if necessary) will be sold only online at the team’s Web site beginning Monday (Rockies). The team had previously announced plans for “over-the-counter ticket sales” at the ballpark box office and Rockies Dugout Stores, as well as online (BIZJOURNALS.com, 10/17). In Denver, John Ingold notes between 17,000-18,000 tickets will be available for each game,” with the remaining seats in the 50,000-seat ballpark going to season-ticket holders, MLB officials, players and “others who get ticket allotments." Technology and sports ticketing experts “largely hailed the move [to sell tickets exclusively online] as the most egalitarian way to disperse tickets.” Rockies VP/Communications & PR Jay Alves: “We really thought to be fair and to be equitable, this was really the best way.” Kroenke Sports Enterprises Exec VP & CMO Paul Andrews added, “It’s the fairest lottery you can ever have. Ticket brokers pay homeless people to come and stand in line. That’s a common practice.” But Alves conceded that ticket brokers have “any number of ways to get seats.” Alves: “Certainly we always have that concern.” Ingold notes online sales are “standard in the sports world” and several baseball teams used online-only for postseason tickets (DENVER POST, 10/18). MLB Media Relations Specialist Mike Teevan said that MLB team sites have “plenty of bandwidth and experience to handle sudden rushes in ticket sales.” The Rockies site “already handled a deluge of hits when the [team] made it to a tie-breaker game” against the Padres. Alves wrote in an e-mail, “After our experience with the tie-breaker game, we are comfortable and confident that we can handle the volume of World Series requests” (ROCKY MOUNTAIN NEWS, 10/18).
CASHING IN: In Denver, Troy Hooper writes ski resort operators see the Rockies' World Series appearance as a “golden opportunity to cash in on the media attention” around the games. Colorado Ski Country USA, which promotes the state’s winter resorts, shipped video of Arapahoe Basin’s opening last week to TBS and the station aired the footage during its pregame show prior to Rockies-D’Backs NLCS Game One. Colorado Ski Country spokesperson Nick Bohnenkamp said, “When the team was in Phoenix, we reached out to some TBS contacts we know. It’s always good when we can get skiing footage when a Rockies game is on, especially an audience that large. … We’re going to reach out to Fox, and we’ll see how receptive they are. If we do get any footage during the Series, that’s definitely going to be a home run” (DENVER POST, 10/18). Meanwhile, a Denver Metro Convention & Visitors Bureau study found that economic impact of the World Series on the city is expected to be $2.4-5M per home game. The numbers are “conservative compared with past estimates for the economic impact of postseason play” (ROCKY MOUNTAIN NEWS, 10/18).
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