Marketplace Round-up
USA TODAY’s Theresa Howard notes the merger of Miller's and Coors' U.S. operations “could set off a real battle, likely to be fought online as much as on TV.” Horizon Media Senior VP and Corporate Research Dir Brad Adgate said the merger “could reopen the beer wars, but looking at the audience [young males], this can be as much a digital battle as in traditional media" (USA TODAY, 10/17). In this week's SPORTSBUSINESS JOURNAL, Terry Lefton examines the sports marketing implications of the Miller/Coors merger.
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| Marketers Looking To Utilize Henry In U.S. |
SOCCER: The first official FIFA store is scheduled to open on January 9 at Singapore’s Changi Airport. Global Brand Group will team with Singapore-based Nuance-Watson to operate the store (FIFA)....In N.Y., Jack Bell reports a “couple of companies are seeking to exploit [Barcelona F Thierry] Henry’s smart and balanced personality and introduce him to a wider American audience.” Henry is currently appearing in Gillette spots with Roger Federer and Tiger Woods. Earlier this month, he was named global ambassador for Tommy Hilfiger, and sales from a limited-edition apparel collection will be donated to Henry’s One 4 All Foundation. Henry also started the Stand Up Speak Up campaign against racism in soccer. Henry said he was "really surprised" when he saw Spike Lee wearing his Arsenal jersey at a Knicks game last year (N.Y. TIMES, 10/17).
AD ACCOLADES: AD AGE named Nike runner-up in its annual Marketer of the Year competition. Nintendo finished first (AD AGE, 10/15)....The National Sports Forum is accepting submission for the ’08 NSF ADchievement Awards, which recognize the best sports-related advertising campaign of the year. Nominations are open until November 30 (NSF).
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