SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Wednesday
October 17, 2007
Print This Issue


 
MOST VIEWED STORIES
  1. Franchise Notes
  2. Boras, Manfred Talk About Finances Escalate
  3. People & Personalities
  4. Ticket Package Offered For Flyers, 76ers
  5. Will Handball Harm Henry's Marketability?
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

EA Sports To Introduce Spanish-Language Madden Game

Click Here To View The Clip
EA Sports is producing a Spanish-language version of its "Madden" videogame series, tagged “Madden NFL 08 En Espanol,” evidence of the “growing popularity of the NFL among Spanish speakers as well as a sign of the company’s desire to tap into new customers,” according to Etan Horowitz of the ORLANDO SENTINEL. The game is scheduled for a December 11 release in Central and South America and will be available in the U.S. “in areas with large Spanish-speaking populations.” It will feature three Spanish songs on the soundtrack and the voice of Alvaro Martin, the “first Spanish-language broadcaster" for "MNF." EA Tiburon Marketing Dir Tom Goedde said, “Madden sells in the neighborhood of 8 million units, and when we get to that level, we start to look at other opportunities to expand” (ORLANDO SENTINEL, 10/17).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Bears Deny Rift With NBC
November 20, 2009 : SportsBusiness Daily

Gruden Committed To Improving On "MNF"
November 20, 2009 : SportsBusiness Daily

Obama To Appear In PSA With Three NFLers
November 20, 2009 : SportsBusiness Daily

NFL Forms New Player Advisory Forum
November 20, 2009 : SportsBusiness Daily

NFLPA Urges Agents To Have Clients Sign GLA
November 20, 2009 : SportsBusiness Daily

Bills Owner Prepared To Make Big Changes
November 20, 2009 : SportsBusiness Daily

Bears Deny Rift With NBC
November 20, 2009 : SportsBusiness Daily

MSFC Threatens Vikings With Penalties
November 20, 2009 : SportsBusiness Daily

Gruden Committed To Improving On "MNF"
November 20, 2009 : SportsBusiness Daily

Obama To Appear In PSA With Three NFLers
November 20, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.