MLB Says Sales Of Playoff Gear Off To A Fast Start

Stores Having Trouble Keeping Up With Demand For Rockies Merchandise

ROCKIES: In Denver, David Migoya writes with the Rockies winning 14 of their last 15 games to earn the NL Wild Card, many local stores that carry MLB-licensed apparel “had a rough time ... keeping up with the demand.”  After Monday’s play-in game win against the Padres, Rockies fans “so badly wanted anything with a Rockies logo that all eight Sportsfan stores in Colorado were sold out of thongs and panties by midday -- except the extra-larges.” Pete Martinez, manager of a Sportsfan store in Denver, said, “People were waiting outside the door first thing [Tuesday] morning. And it wasn’t much different at all our other stores.” Playoff-related items were expected to arrive yesterday. New Era VP/Brand Communication John DeWaal said that the “driver of merchandise volume for each team ... is fan interest.” However, Migoya noted teams with a short history, like the Rockies, “aren’t in demand as much as long-standing teams” like the Red Sox and Yankees, and that can “affect production and sales volumes” (DENVER POST, 10/3).

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