SBJ In-Depth: Inside the Sport: Marathon/Running

The trend toward healthy lifestyles in recent years has helped build interest in running and marathons both at the consumer level and among endemic and non-endemic sponsors. This report looks at the people, events and companies that steer this market and the steps they are taking to grow their numbers. We’ll also look at the sport’s elite athletes and the endorsements they attract. With costs increasing to attract top runners, how are events and sponsors dealing with rising expenses? For information on advertising contact National Advertising Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com Publishing Date: Oct. 29 Ad Close: Oct. 15 Materials Close: Oct. 17

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