This Week's Newsmakers: Amp Making Sports Marketing Splash
THE DAILY each Friday offers our take on the performances over the past week of some people and entities in sports business. Here are this week’s newsmakers.
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Earnhardt Jr. Announcement
Part Of Busy Week For Amp |
WIN: AMP -- While we like Bud’s move with Kasey Kahne, we also like the strategy of Mountain Dew’s Amp. With only the sixth-largest share in the $5B domestic energy drink market, it is betting heavy on sports and targeting young males. This week’s announcement of title sponsorship of the NHL’s outdoor game is a start, but the big coup is seeing Dale Jr. drinking the product while Pepsi makes him their highest-paid individual endorser
LOSS: FLOYD LANDIS -- Arbitrators uphold USADA’s conclusion that Landis used performance enhancers during his '06 Tour de France victory, causing the event to strip his title and subjecting him to a two-year ban. While an appeal still can be filed, years of speculation about drug use in cycling will likely make Landis the poster boy for the sport's doping problem.
DRAW: JAY GLAZER -- Fox' NFL insider gets major scoop, but rankles league brass, by getting his hands on the Patriots' videotape of the Jets' sideline. He deserves kudos for excellent reporting, but with the league investigating the leak, has he scared away some of his sources? The Daily News' Bob Raissman writes, "Even with some of his most familiar moles, he is now radioactive.”
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