SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Wednesday
September 19, 2007
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

All Hail The King: GEM Wants To Team With Petty Enterprises

Evernham (l) And Petty
Could Soon Be Partners
Gillett Evernham Motorsports is "actively pursuing a merger that would make Petty Enterprises and GEM a four-car team," according to David Newton of ESPN.com. Sources said that the merger "likely would happen before the start of the 2008 Sprint Cup season." GEM majority Owner George Gillett Jr. "would only confirm that there have been discussions." To stay within NASCAR's four-car limit, GEM "would have to lose one of its three teams to merge with Petty," and the No. 10 Dodge driven by Scott Riggs "is the likely target" (ESPN.com, 9/18). SI.com's Tom Bowles wrote "a move to align with the Pettys would benefit both sides."  It would give Petty "the inside information it needs to be successful. Most important, it would provide cash. GEM's seemingly limitless bank account should get Petty back on an equal financial level with some of the top teams in the industry." For GEM, the Petty name "carries marketing potential that few teams can match. Not only is [Richard Petty] still involved in the day-to-day operations of the team, but the charity work that son Kyle has accomplished continually puts him in the national spotlight more than most other drivers struggling to simply make races" (SI.com, 9/18).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
NASCAR Collecting Input On Changes
February 9, 2010 : SportsBusiness Daily

Danica Mania In High Gear This Week
February 9, 2010 : SportsBusiness Daily

Is Danica's Marketing Over The Edge?
February 8, 2010 : SportsBusiness Daily

Crown Royal Expands Kenseth Sponsorship
February 8, 2010 : SportsBusiness Daily

Wheels & Deals
February 5, 2010 : SportsBusiness Daily

NASCAR Collecting Input On Changes
February 9, 2010 : SportsBusiness Daily

Danica Mania In High Gear This Week
February 9, 2010 : SportsBusiness Daily

Is Danica's Marketing Over The Edge?
February 8, 2010 : SportsBusiness Daily

Crown Royal Expands Kenseth Sponsorship
February 8, 2010 : SportsBusiness Daily

Wheels & Deals
February 5, 2010 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.