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Friday
September 7, 2007
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NFL Season Preview

Scarborough Examines QSR Preferences Among NFL Fans

The following chart shows the average percentage of loyal NFL fans who have used the following QSR brands during the past 30 days.  New Orleans' demographics data was not available for the report.  For more demographic data on NFL fans, visit SportsBusinessJournal.com (SBJ, 9/3 Issue).

'07 NFL QSR BRAND DEMOGRAPHICS
NFL TEAM MARKETS
BURGER KING
MCDONALD'S
WENDY'S
 
n = 25,086
n = 43,250
n = 27,057
Atlanta
14.9%
21.9%
19.8%
Baltimore
17.0%
25.1%
8.7%
Boston
16.6%
24.1%
12.5%
Buffalo
22.9%
25.0%
13.4%
Charlotte
16.0%
24.7%
24.1%
Chicago
18.9%
27.2%
14.2%
Cincinnati
14.0%
31.7%
27.3%
Cleveland-Akron
16.3%
28.0%
19.7%
Dallas-Fort Worth
9.0%
23.4%
16.2%
Denver
13.6%
24.3%
18.9%
Detroit
15.3%
25.1%
16.9%
Green Bay
18.9%
35.1%
9.9%
Houston
11.4%
17.3%
9.8%
Indianapolis
14.1%
31.8%
21.5%
Jacksonville
21.1%
29.5%
21.5%
Kansas City
16.1%
33.3%
18.3%
Miami-Ft.Lauderdale
15.9%
20.2%
16.8%
Minneapolis-St. Paul
10.9%
24.6%
12.1%
Nashville
12.6%
22.5%
14.7%
New York
11.1%
15.7%
11.7%
Philadelphia
15.5%
24.7%
12.9%
Phoenix
13.2%
17.6%
10.1%
Pittsburgh
15.4%
30.2%
28.0%
San Diego
10.5%
18.9%
7.1%
San Francisco-Oakland-San Jose
11.7%
16.4%
5.0%
Seattle-Tacoma
10.4%
21.3%
10.7%
St. Louis
12.6%
28.0%
6.1%
Tampa-St.Petersburg
13.3%
24.3%
16.3%
Washington, D.C.
15.7%
28.6%
15.5%
NATIONAL AVERAGE
13.6%
22.4%
13.5%
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