Side Out: NBC Sees Decline In Ratings, Viewers For AVP Events
NBC's final AVP Crocs Tour broadcast, the Brooklyn Open Women's finals on August 26th, was its highest of the season, bringing the AVP season average on NBC to a 0.78 Nielsen rating for nine telecasts. That rating is down 24.3% for seven AVP telecasts on broadcast TV last year, and down 27.8% from a 1.08 average Nielsen rating for five NBC telecasts in '06. The following presents ratings for '07 AVP telecasts on NBC, with comparisons to last season (THE DAILY).
|
'07 AVP CROCS TOUR RATINGS ON NBC
|
|
EVENT
|
DATE
|
DAY
|
RAT.
|
VIEWERS
(000)
|
|
Bud Light Long Beach Open: Women's Final
|
7/21
|
Sat.
|
0.8
|
1,017
|
| Bud Light Long Beach Open: Men's Final |
7/22
|
Sun.
|
0.8
|
1,223
|
| McDonald's Chicago Open: Men's Final |
8/4
|
Sat.
|
0.5
|
698
|
| McDonald's Chicago Open: Women's Final |
8/5
|
Sun.
|
0.9
|
1,315
|
| Manhattan Beach Open: Women's Final |
8/11
|
Sat.
|
0.7
|
915
|
| Manhattan Beach Open: Men's Final |
8/12
|
Sun.
|
0.6
|
770
|
Bob's Stores Boston Open:
Men's and Women's Final |
8/19
|
Sun.
|
0.9
|
1,200
|
| Brooklyn Open: Men's Final |
8/25
|
Sat.
|
0.6
|
821
|
| Brooklyn Open: Women's Final |
8/26
|
Sun.
|
1.2
|
1,648
|
|
AVERAGES
|
0.78
|
1,072
|
|
'06 AVP CROCS TOUR RATINGS
|
|
EVENT
|
DATE
|
DAY
|
NET
|
RAT.
|
VIEWERS
(000)
|
|
Santa Barbara Open: Women's Finals
|
5/20
|
Sat.
|
Fox
|
0.9
|
1,186
|
| Sacramento Open: Men's Finals |
6/17
|
Sat.
|
Fox
|
0.7
|
1,041
|
| Chicago Open: Women's Finals |
7/23
|
Sun.
|
NBC
|
0.9
|
1,440
|
| Manhattan Beach Open: Women's Finals |
8/12
|
Sat.
|
NBC
|
1.3
|
1,809
|
| Manhattan Beach Open: Men's Finals |
8/13
|
Sun.
|
NBC
|
1.9
|
3,056
|
| Brooklyn Open: Men's Final |
8/19
|
Sat.
|
NBC
|
0.6
|
898
|
| Brooklyn Open: Women's Final |
8/20
|
Sun.
|
NBC
|
1.0
|
1,461
|
|
AVP AVERAGES
|
1.03
|
1,552
|
|
NBC AVG.
|
1.08
|
1,648
|
|
Fox AVG.
|
0.82
|
1,125
|
|
