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August 24, 2007
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Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings for recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
NFL Preseason: Vikings-Jets
8/17
Fox
8:12-11:07pm
2.7/5
Little League World Series: Pool Play Round:
Arizona-Maryland
8/18
ABC
3:00-6:04pm
1.1/3
Golf: PGA Tour: Wyndham Championship:
Third Round
8/18
CBS
1:00-4:00pm
0.9/3
Golf: "Rules of the Game" (taped)
8/18
CBS
4:00-5:00pm
0.9/3
Jeep King of the Mountain: World Professional Mountain Bike Championships (taped)
8/18
CBS
5:00-6:00pm
0.6/2
NFL Preseason: Chargers-Rams
8/18
CBS
8:00-10:52pm
2.0/4
MLB: (regional)
8/18
Fox
3:52-7:03pm
3.0/8
AST Dew Tour: Vans Invitational:
Skateboard Park
8/18
NBC
2:00-4:00pm
0.6/2
Golf: Champions Tour: JELD-WEN Tradition: Third Round
8/18
NBC
4:00-6:00pm
0.7/2
Gymnastics: Visa Championships (taped)
8/18
NBC
8:00-9:00pm
1.7/4
WNBA: Mystics-Sun
8/19
ABC
1:00-3:30pm
0.6/2
Little League World Series: Pool Play Round:
Oregon-Massachusetts
8/19
ABC
3:30-6:00pm
1.6/4
Golf: PGA Tour: Wyndham Championship:
Final Round
8/19
CBS
1:00-4:00pm
1.2/3
Tennis: U.S. Open Series: Western &
Southern Financial Group Masters:
Men's Final: Federer-Blake
8/19
CBS
4:00-6:00pm
0.9/2
AVP Crocs Tour: Bob's Stores Boston Open:
Men's & Women's Finals (live and tape)
8/19
NBC
12:00-2:00pm
0.9/2
AST Dew Tour: Vans Invitational: BMX Park
8/19
NBC
2:00-4:00pm
0.9/2
Golf: Champions Tour: JELD-WEN Tradition: Final Round
8/19
NBC
4:00-6:02pm
1.2/3
Gymnastics: Visa Championships (taped)
8/19
NBC
7:00-8:00pm
2.6/5
NFL Preseason: Sunday Night Football:
Giants-Ravens
8/19
NBC
8:08-11:00pm
4.8/8
SHOW
DATE
NET
U.S. AREA
COV. AREA
HHs (000)
MLB: Nationals-Giants
8/6
ESPN2
0.9
1.1
1,034
MLB: Giants-Nationals
8/7
ESPN2
0.9
1.0
983
Golf: PGA Championship: First Round
8/9
TNT
0.9
1.1
1,055
Golf: PGA Championship: Second Round
8/10
TNT
1.7
2.0
1,860
Golf: PGA Championship: Third Round
8/11
TNT
1.4
1.7
1,573
NASCAR Busch Series: Zippo 200
8/11
ESPN2
1.1
1.3
1,248
NFL Preseason: Redskins-Titans
8/11
NFLN
0.5
1.2
515
NASCAR Nextel Cup:
Centurion Boats at The Glen
8/12
ESPN
3.4
4.0
3,768
MLB: Sunday Night Baseball: Braves-Phillies
8/12
ESPN
1.9
2.2
2,079
Golf: PGA Championship: Final Round
8/12
TNT
1.6
1.8
1,731
"NASCAR Nextel Cup Countdown"
8/12
ESPN
1.2
1.4
1,325

HOME GROWN: Nielsen Media Research said that there will be 112.8 million TV HHs in the U.S. on January 1, up 1.3% from a year prior.  The number of viewers will be 286 million, a gain of 1% (HOLLYWOOD REPORTER, 8/24). 

DISNEY: Disney Channel won last week in basic cable primetime ratings, buoyed by the August 17 record-setting viewership performance of "High School Musical 2" and "Hannah Montana." Disney averaged 5.8 million viewers for the week and “nearly took the weekly ratings prize for all basic and broadcast" TV nets; it finished the week behind only CBS (6.7 million) and Fox (6.0 million). In total average viewers on cable, USA Network placed second with 2.8 million, while TNT (2.2 million), ESPN (2.0 million) and TBS (1.8 million) rounded out the top five (MULTICHANNEL.com, 8/21).

TEAM NOTES: The Packers-Seahawks preseason game last Saturday night on WTMJ-NBC earned an 18.4, or 162,472 HHs, more than double the audience for the highest-rated of the three Brewers games airing over the weekend (MILWAUKEE JOURNAL SENTINEL, 8/21)....D’Backs games on FSN Arizona through the first 11 games in August averaged a 6.0/11, up 30% from the team’s ratings in July (FSN Arizona).

LUCKY 13: X Games 13 on ESPN delivered the most-viewed X Games ever among HHs (968,000 for three telecasts) and males 12-17, 18-34, 18-49 and 25-54.  ESPN’s primetime telecasts were up 35% compared to ’06 among men 12-17.  Nearly 38 million fans tuned into X Games 13, up 7% from ’06.  Overall, the X Games averaged a 1.0, up 19% from ’06. ESPN said its action sports site, EXPN.com, recorded its most traffic ever for an X Games with live Webcasts and fan voting (ESPN).


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