Miller Secures Marketing Deals With Five NFL Teams
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Vikings, Ravens Ink Five-Year
Sponsorship Deals With Miller Brewing |
Miller Brewing has secured local sponsorships with the Falcons, Ravens, Bengals, Chiefs and Vikings, and has also signed a national, NFL-focused sponsorship deal with ESPN. Miller’s five-year pact with the Falcons makes it the exclusive malt beverage sponsor in the Georgia Dome, where the brewer will create the Miller Lite ATL Lounge. Miller's deals with the Ravens and Vikings run for five years, while the Bengals and Chiefs deals are for four and two years, respectively. The season-long ESPN deal includes presenting sponsorship of the 6:00pm ET “SportsCenter Monday Kickoff;" a Tuesday "Good Call, Bad Call" feature on “SportsCenter;" features during ESPN Radio's "Mike & Mike in the Morning;" presenting sponsorship of Pigskin Pick 'em on ESPN.com; sponsorship of the “2 Minute Drill” in the Friday 1:00am “SportsCenter;" and presence in other NFL-related programming. ESPN logos will be featured on Miller Lite's fall POS and merchandising materials, as well as special promotional packaging.
RUSSELL AND THE REDSKINS: Russell Athletic has signed a three-year marketing deal with the Redskins, under which Russell product will be sold in all 14 official Redskins stores, which span from DC to Norfolk, Virginia, including the store at FedEx Field. As an official partner, Russell will be the sponsor of the team’s preseason games, including the sponsorship of the TV broadcast. Russell will also have a presence on 20 Redskins Game Plan Radio broadcasts, in-stadium signage and the Jumbotron.
SAMSUNG: Samsung and the NFL have extended a sponsorship deal originally signed in ’05 that continues the company’s role as the league’s official HDTV and official home theater. Samsung HDTVs will be installed in select areas of all stadiums as part of the league's recent HDTV upgrade (THE DAILY).
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