Marketplace Round-Up
In Ft. Lauderdale, Sarah Talalay reported Dolphin Stadium is “in the process of making the switch from Coke to Pepsi products.” Sources said that Pepsi is paying “about $1.5[M] a year,” while Coca-Cola’s deal was about $800,000 annually. Coca-Cola North America spokesperson Susan Stribling said the company "chose to end our relationship with the Dolphins.” She added that Coca-Cola “still has a partnership with the Marlins, although not for pouring rights” (SUN-SENTINEL.com, 8/17).
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FSG Working With Celtics,
Bruins On Postgame Concerts |
FSG: In a profile of Fenway Sports Group, the AP’s Jimmy Golen wrote the group is “working with the Celtics and Bruins on postgame concerts that would help fill [TD Banknorth Garden] on nights when the hometown teams can’t." FSG also “sells online advertising for all 30 [MLB] teams’ Web sites” through MLBAM. Meanwhile, Red Sox Owner John Henry said, “There’s no intention to take Roush Fenway revenue and move it over to the Red Sox.” FSG President Mike Dee said that FSG was "profitable after two years," and added, “Three years later, I think the partners would tell you it’s hard to imagine [New England Sports Ventures] without FSG” (AP, 8/19).
OLYMPICS: The FINANCIAL TIMES’ Carlos Grande wrote marketing services firm WPP “shrugged off turmoil in global stock markets to promise a ‘bumper year’ in 2008 due to demand for campaigns around the Beijing Olympics and U.S. presidential election.” WPP CEO Sir Martin Sorrell said that the Beijing Games were “forecast to attract more revenues from sponsors than is being targeted by the London Olympics in 2012.” Analysts believe that next year’s games could “pump an extra $3[B] into the global marketing sector” (FINANCIAL TIMES, 8/18).
SPORTS AUTHORITY: The Sports Authority selected DeVito/Verdi, N.Y., to handle its advertising, promotions and media. The company replaces Cliff Freeman & Partners, N.Y. Spending for the account is estimated at $100M (N.Y. TIMES, 8/20).
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