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August 13, 2007
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Sunday Overnight For Tiger's Second-Straight PGA Down 5.6%

CBS Earns 6.4 Overnight For Final
Round Of PGA Championship
CBS earned a 6.8 overnight Nielsen rating for Sunday’s final round of the PGA Championship, won by Tiger Woods, down 5.6% from a 7.2 overnight for last year’s event, also won by Woods. Saturday’s third-round coverage earned a 4.6 overnight, down 6.1% from last year’s 4.9.  The 4.6 marks the second-highest overnight for the third round since '02. CBS, during coverage this weekend, for the first time used two wireless HD SwingVision handheld cameras  (THE DAILY).

REVIEWS: In Toronto, Chris Zelkovich wonders why U.S. TV networks “try so hard to persuade viewers that Tiger should win every tournament and if he doesn’t something is obviously amiss.” CBS announcers on Sunday “did everything they could to tell viewers that the PGA Championship was over and that the king would be crowned in a few hours” (TORONTO STAR, 8/13).  In N.Y., Phil Mushnick writes of CBS and TNT golf announcers, “All the cliché-speakers are Americans,” including TNT’s Ernie Johnson and CBS’ Bill Macatee, Jim Huber and Jim Nantz. The non-Americans -- Peter Oosterhuis, Nick Faldo, Ian Baker-Finch and David Feherty -- “didn’t speak to us like that.”  Mushnick adds there were “lots of great shots from CBS’s TNT-shared productions, especially those from low and behind players as they hit tee shots.” But CBS missed Woods teeing off on No. 14 on Saturday “because it was showing another highlights package” featuring him (N.Y. POST, 8/13). In Houston, David Barron writes CBS’ HD production used its blimp shots “to good effect.” CBS went 22 minutes without a commercial during the final holes yesterday (HOUSTON CHRONICLE, 8/13).  USA TODAY’s Michael Hiestand notes Feherty “popped up almost as much as Woods in TV ads Sunday.” Meanwhile, PGA.com’s live video offering drew 1 million individual users on Thursday, up 103% from last year, and 1.2 million users on Friday, up 116% from last year (USA TODAY, 8/13).

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