Non-Sports Events Increasing Revenues At San Diego Facilities
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Qualcomm Trying To Generate
More Non-Gameday Revenue |
The efforts by Qualcomm Stadium and Petco Park to generate revenue from events other than football and baseball games were examined in Sunday's SAN DIEGO UNION-TRIBUNE, and Ronald Powell wrote Qualcomm Stadium's budget for FY ’08 (July-June) is $18.5M, with a “projected shortfall of more than $10[M].” Events in the stadium's parking lot, four club lounges and the Chargers’ old practice field brought in $3.1M in FY ’07, up from $2.7M the year before. The stadium hosted auditions for Fox’ “American Idol” July 30, bringing in $100,000 for the one-day event. A Supercross motorcycle event brought in $383,000, while a monster truck show paid $290,000. A soccer game in February featuring the Mexican national team generated over $340,000. The biggest non-football event was a car show that drew $418,000. The Poinsettia Bowl and Holiday Bowl brought in $148,000 and $424,000, respectively, last year (SAN DIEGO UNION-TRIBUNE, 8/12).
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San Diego In Talks For Annual
Motocross Event At Petco Park |
PETCO PARK: Also in San Diego, Brent Schrotenboer reported Petco Park has hosted at least one non-baseball event each year since opening in ’04. The city has a multi-year deal with an int’l rugby event, as well as a potential multi-year deal for a motocross event beginning in ’08. San Diego receives 70% of non-baseball revenue at Petco Park during the Padres’ offseason, with the club receiving the other 30%. Beginning March 1 and lasting through the MLB season, the split is reversed. City Ballpark Administrator Tim Moore said that the ballpark has generated nearly $720,000 through June of FY ’07 (November-October), up from $670,000 the year before, which included a Rolling Stones concert. However, many smaller events are “fueling the revenue.” Petco Park GM Richard Andersen said, “It’s exceeded what our initial expectations were in terms of volume (for nonbaseball events).” Schrotenboer noted Petco costs around $10.5M yearly to operate and maintain, and the city’s portion is capped at $3.5M plus inflation; this year that figure comes to $3.8M. The Padres pay the city $500,000 annually in rent and $250,000 toward a capital expenditure fund every year (SAN DIEGO UNION-TRIBUNE, 8/12).
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