PGA Tour Branding Courses During Playoff Events

By Jon Show, Senior Staff Writer

PAINT BY NUMBERS: At the first event, The Barclays in New York, the logo will appear on the tee box at No. 10 and No. 13; it will adorn the No. 16 tee and driving range at the Deutsche Bank Championship near Boston and the BMW Championship near Chicago; and the No. 18 tee and the hill behind the clubhouse at The Tour Championship in Atlanta. The larger driving range logos span 40 feet by 65 feet; the tee box logos are about 18 feet by 29 feet. The goal of the new concept is to build some common branding between tournaments through television pickup by blimp and tower cameras, as well as any incidental placement by event photographers.

BANNER DAY: The tour is also creating large format banners that will appear in entryways and high-traffic areas at each course. Three banners -- sized either 8 feet by 20 feet or 16 feet by 30 feet -- will each feature five different top 15 ranked players in the FedEx Cup at the conclusion of the PGA Championship. No branding appears on the banners other than logos on players’ clothing.

Mock-Up Of A Banner That Will Appear In Entryways,  High-Traffic Areas At Each Course

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